Monday.com welcomes marketers to its CRM with AI-powered campaigns | MarTech

"The Monday Campaigns capabilities add functionality for marketers to what was previously a sales-focused tool. Monday Campaigns uses AI to help marketers quickly create, launch and optimize campaigns connected directly to revenue. Monday Campaigns features include: AI-powered creation: Generates copy, suggests audience segments from CRM data and ensures on-brand messaging. Intelligent automation: Triggers personalized campaigns from CRM updates and customer actions. Optimal timing: AI recommends the best send times for maximum impact."

""Up until a few months ago, we understood that CRM is software no one really likes," said Ron Kimhi, head of CRM, GTM at Monday.com. "It's extremely distributed. Salespeople don't like it. But also, other teams that are interacting with it don't like it - like marketers, legal and many other teams." With the introduction of Monday Campaigns, Kimhi and his team are taking their first step toward a CRM suite, something many of the most prominent players in the CRM space offer."

"Monday.com began developing its CRM product five years ago and brought it to market in 2022. In the three years since then, the product has reached $100 million in annual recurring revenue. Kimhi said several barriers stand between the two teams, starting with straightforward but foundational issues. For example, marketers say it's hard to schedule meetings with sales, and when they do meet, many conversations start from scratch because they lack data and insights."

Monday.com introduced Monday Campaigns, new marketing capabilities built into its CRM that use AI to help marketers quickly create, launch, and optimize campaigns tied to revenue. Features include AI-powered copy generation, audience-segmentation suggestions from CRM data, on-brand messaging enforcement, intelligent automation that triggers personalized campaigns from CRM updates and customer actions, and AI-recommended optimal send times. The CRM product launched to market in 2022 after five years of development and has reached $100 million in annual recurring revenue. The Campaigns addition aims to align marketing and sales, remove data and meeting friction, and position the CRM as a hub for cross-team revenue activities.

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