"Most founders want systems that run without depending on them, but somewhere along the way, "automated funnel" became synonymous with cold DMs, sales-y email sequences and the feeling that no actual human is paying attention. The good news is this isn't an either-or problem. You can automate your lead funnel and still make people feel seen, supported and excited to work with you. In fact, when done well, automation is what creates space for more human connection."
"Automation is not meant to replace relationships. It's meant to remove friction. At its best, automation should respond quickly, give people an idea of next steps and reduce manual follow-up that drains your time. What automation should not do is pretend to be personal when it's clearly not. It should also avoid overwhelming leads with aggressive messaging or eliminating human interaction entirely."
Automation gets a bad rap because founders equate it with cold DMs, sales-y email sequences and the sense that no human is paying attention. Done correctly, automation removes friction, responds quickly, clarifies next steps and reduces manual follow-up while enabling more human connection and delivering strong ROI—marketing automation can yield a 5x+ return for small businesses on average. Automation should not pretend to be personal or overwhelm leads with aggressive messaging. The goal is to handle speed and consistency so humans can focus attention and nuance where relationships truly matter. Start by mapping the lead journey and identifying human moments.
Read at Entrepreneur
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