3 Tips For Keeping Your Marketing Ticking Over When You're On Holiday

"Heading away over the holiday period? Ready to enjoy a well-deserved break? Just because you're going away doesn't mean your small business's marketing should completely come to a halt - it could still be a profitable time for your business. According to Google, the week after Christmas sees the highest sales growth compared to any week from 1 October to 1 January. Furthermore, they found that 45% of Americans enjoy shopping after Christmas."

"Scheduling your social media posts in advance is a great way to keep your marketing humming during a holiday period. And no, this doesn't mean you need to come up with two or more weeks of completely new social media content before your holiday! Here are some tips to make this process as easy as possible before you head away: Re-use your best-performing posts. If you want to make it a bit different, simply change the format (e.g., turn a reel into a carousel on Instagram). Stick to high-value posts such as case studies, client or customer wins, testimonials, your most popular blog posts, or educational content. If you usually post a lot of content, it's okay to scale back during your holiday. Remember that quality over quantity is best. If you're looking to set up some ads to run when you're away, Federated Media reports that digital ad costs dip in January after the busy (and more expensive) Christmas season, so running some ads then may be more cost-effective and return a higher ROI for your business."

Automate and schedule marketing before leaving for holidays to sustain customer engagement and capture strong post-Christmas sales. Schedule social posts by reusing top-performing content, converting formats, and prioritizing high-value case studies, testimonials, and educational posts. Scale back posting frequency if needed and focus on quality over quantity. Plan ad spend for January when digital ad costs often dip to improve ROI. Inform customers about out-of-office periods with clear return dates, support resources, and autoresponders. Set up automated email campaigns, abandoned-cart flows, and lead-capture systems to keep generating sales and leads during the break.

Read at Forbes