"Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools."
"AI is quickly becoming an everyday utility for our agents, woven into the fabric of everything we do. With 15-20 AI already live or in development, REMAX is entering into a new era of innovation. This year, we launched Max AI, a lead conversion and nurture assistant, and an AI-powered global marketing automation platform that adjusts ads in real time and builds omnichannel marketing campaigns across Facebook, LinkedIn, Instagram, Google, YouTube, Print campaigns, and more."
"Agents can also create campaigns instantly using generative AI video tools through Marketing as a Service (MaaS), with campaign data feeding real-time seller reports. RE/MAX is also rolling out an AI email assistant and piloting tools such as AI staging and redesign with RE/MAX Hallmark, RE/MAX Escarpment, and RE/MAX Realtron, with expansion soon across the network. Data remains at the core of this strategy, powering personalization and effectiveness within the MaaS platform to create more innovative, more tailored marketing."
RE/MAX is accelerating the integration of AI and advanced technology to transform agent-client engagement, lead generation, and results. Initiatives include Max AI, MaxRefer, MaxEngage, HomeView, an AI-powered global marketing automation platform, and Marketing as a Service (MaaS). Max AI operates as a lead conversion and nurture assistant while the automation platform adjusts ads in real time and builds omnichannel campaigns across social and print channels. Agents can create campaigns instantly with generative AI video tools and receive campaign data feeding real-time seller reports. RE/MAX is rolling out an AI email assistant, piloting AI staging and redesign, and using Sky AI and SkyStudio for AI-powered training. Data powers personalization and effectiveness across these tools to deliver more tailored marketing and agent support.
Read at www.housingwire.com
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