"He and his partner, the artist Alexandra Roberts, created a high-end, cannabis-infused cocktail that launches in early 2026. It's called " Eleanore," part of a broader brand they're developing to take pot products from stinky, bong-filled basements into more luxurious environments such as private clubs, wine bars, and cocktail lounges. A few years ago, an endeavor like this would have taken at least six months, cost up to $500,000, and required multiple agencies and contractors. Instead, Kaykas-Wolff and his partner are mostly using AI tools, including ChatGPT, Claude, ElevenLabs, and Lovable. That's helped them move faster and save a lot of money."
"We never treated AI as a gimmick. It is our team. It collaborates with us across strategy, creativity, and execution, and it's still doing so as we design brand extensions and physical retail experiences. We've built almost every part of Eleanore with AI. Our core toolset starts with ChatGPT, and we also use Claude and Claude Code. The combination of all three allows us to take advantage of the multimodal intelligence that emerges when they feed off one another. This setup lets us move fluidly between creative and technical work. ElevenLabs powers our voice experiments, and Lovable has been the b"
Jascha Kaykas-Wolff and artist Alexandra Roberts created a high-end, cannabis-infused cocktail called Eleanore, slated for early 2026, aimed at upscale venues like private clubs and wine bars. They used generative AI tools—ChatGPT, Claude, Claude Code, ElevenLabs, and Lovable—to build brand strategy, creative assets, website, and voice experiments. The AI-driven approach reduced time and cost dramatically, reaching the same development milestones in about four weeks for under 10% of traditional expenses. The team treats AI as a collaborative partner, enabling seamless movement between creative and technical work while planning brand extensions and physical retail experiences.
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