"The adoption of LLMs and software based on natural language prompts has made media buying as easy as, well, a conversation. For companies in the advertising world, this means the introduction of chatbots or agentic AI to every step of the media-buying process, from understanding customer data to planning campaigns and generating the creative. My Marketing Pro (MMP), a marketing automation startup founded earlier this year, takes it one step further."
"The platform aims to automate the entire marketing process, from brainstorm to launch, via conversations with an agent. Ask and you shall receive MMP has a single agentic AI persona, which interfaces with clients via natural language prompts to generate marketing plans. The brand customers have text or video call discussions with the agent, which is called Memory (after a close friend of Founder and CEO Frank O'Brien's, who is apparently cool with her name and likeness being used as a media planner robot)."
My Marketing Pro (MMP) provides an agentic AI persona named Memory that interacts with advertisers through text or video calls to generate full marketing plans. Memory captures brand goals and core messaging, then emails a campaign brief with revenue and conversion estimates, creative and copy suggestions, and a timeline. The platform pulls relevant media from the web and drafts creative assets, completing idea-to-execution workflows in about 20 minutes. After client sign-off, Memory launches campaigns and manages ongoing optimization and targeting adjustments. Audio is recorded during video calls; text-only conversations are available as an option.
Read at AdExchanger
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