#media-buying
#media-buying

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.

Granular audience targeting and real-time optimization empower dynamic ad spending.

Marketing

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.

fromShopify

Marketing

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

Marketing tech

The Modern Media Planner Buyer - From Old School to Future Resilient

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.

6 days ago

Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.

Marketing tech

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.

Granular audience targeting and real-time optimization empower dynamic ad spending.

Marketing

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.

fromShopify

Marketing

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

Marketing tech

The Modern Media Planner Buyer - From Old School to Future Resilient

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.

more#programmatic-advertising

6 days ago

Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.

#google

8 months ago

Marketing tech

Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchanger

Google's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.

1 week ago

Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Google has reversed its decision on removing third-party cookies from Chrome, impacting media buying strategies.

8 months ago

Marketing tech

Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchanger

Google's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.

1 week ago

Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Google has reversed its decision on removing third-party cookies from Chrome, impacting media buying strategies.

more#google

Marketing tech

Media Buying Briefing: Overheard at Digiday's Media Buying Summit

Agency Town Halls foster open discussion on industry challenges and solutions among media professionals, offering insights in a supportive environment.

#advertising

Marketing tech

Bedrock Platform Announces Integration with Lumen

Bedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.

3 months ago

Marketing

How Amazon Prime Video made itself an essential pick for brand media plans

Amazon Prime Video's ad business has grown significantly in its first year, attracting major ad investments and rivaling established platforms.

Advertisers are increasingly allocating substantial budgets towards Amazon's advertising tier, reflecting confidence in its offerings.

Marketing

PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum | AdExchanger

PayPal Ads is taking a more aggressive monetization route compared to Shopify's cautious advertising strategy.

Marketing tech

Bedrock Platform Announces Integration with Lumen

Bedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.

3 months ago

Marketing

How Amazon Prime Video made itself an essential pick for brand media plans

Amazon Prime Video's ad business has grown significantly in its first year, attracting major ad investments and rivaling established platforms.

Advertisers are increasingly allocating substantial budgets towards Amazon's advertising tier, reflecting confidence in its offerings.

Marketing

PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum | AdExchanger

PayPal Ads is taking a more aggressive monetization route compared to Shopify's cautious advertising strategy.

Media industry

A principal media side-effect: avoiding the word 'agency' in contracts with clients

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.

4 months ago

Artificial intelligence

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.

Media industry

A principal media side-effect: avoiding the word 'agency' in contracts with clients

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.

Artificial intelligence

4 months ago

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.

more#omnicom

Marketing

Adform Expands UK Operations with Significant Director Appointments

Adform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.

#transparency

Marketing

Should marketers ask harder questions of their brand safety and ad verification partners?

Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.

Marketing

Agency execs balance automation and strategy with new ad formats

AI-driven advertising promises efficiency but risks compromising brand-building efforts.

Advertisers seek greater transparency and control in automated ad platforms.

Marketing

Should marketers ask harder questions of their brand safety and ad verification partners?

Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.

Marketing

Agency execs balance automation and strategy with new ad formats

AI-driven advertising promises efficiency but risks compromising brand-building efforts.

Advertisers seek greater transparency and control in automated ad platforms.

more#transparency

#marketing-strategies

Marketing

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.

Marketing

Media Buying Briefing: Overheard at the Media Buying Summit

Media agencies face complexities as they navigate beyond traditional roles to address client business dynamics and stakeholder diversity.

Marketing

ADWEEK's Media All-Stars Navigate a Changing Landscape

AI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool.

Marketing

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.

Marketing

Media Buying Briefing: Overheard at the Media Buying Summit

Media agencies face complexities as they navigate beyond traditional roles to address client business dynamics and stakeholder diversity.

more#marketing-strategies

Marketing

ADWEEK's Media All-Stars Navigate a Changing Landscape

AI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool.

#connected-tv

Marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.

Marketing

Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

Marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.

Marketing

Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

more#connected-tv

Marketing

What Rich Lehrfeld's media buying background means for Walmart RMN business

The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.

Marketing

Goodway Group launches retail media accelerator to bring order to a growing industry

Goodway Group added Gradiant focusing on the marketing funnel & G-Comm for retail media expertise to expand strategically in the industry.

Marketing

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.

fromMarTech

10 months ago

Artificial intelligence

AI-powered martech news and releases: June 27 | MarTech

The smallest companies lead in AI adoption.