#media-buying

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Digiday
1 month ago
Marketing

Goodway Group launches retail media accelerator to bring order to a growing industry

Goodway Group added Gradiant focusing on the marketing funnel & G-Comm for retail media expertise to expand strategically in the industry. [ more ]
Exchangewire
1 month ago
Marketing

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution. [ more ]
#ai
Adweek
1 month ago
Marketing

ADWEEK's Media All-Stars Navigate a Changing Landscape

AI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool. [ more ]
Digiday
3 months ago
Marketing

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

Agencies and brands succeed with data-driven, personalized campaigns.
AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results. [ more ]
Adweek
1 month ago
Marketing

ADWEEK's Media All-Stars Navigate a Changing Landscape

AI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool. [ more ]
Digiday
3 months ago
Marketing

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

Agencies and brands succeed with data-driven, personalized campaigns.
AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results. [ more ]
moreai
The Drum
2 months ago
Marketing

Media buyers ask difficult questions so you get the best price

Understanding the difference between cost and value in media agency partnerships is crucial for optimizing business outcomes. [ more ]
#programmatic-advertising
Adweek
2 months ago
Marketing tech

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]
AdExchanger
3 months ago
Marketing tech

Innovid Wants To Create Harmony Within The CTV Supply Chain | AdExchanger

TV inventory shrinking due to increased supply paths
Innovid's Harmony Direct optimizes CTV ad buys for efficiency and transparency [ more ]
Adweek
2 months ago
Marketing tech

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]
AdExchanger
3 months ago
Marketing tech

Innovid Wants To Create Harmony Within The CTV Supply Chain | AdExchanger

TV inventory shrinking due to increased supply paths
Innovid's Harmony Direct optimizes CTV ad buys for efficiency and transparency [ more ]
moreprogrammatic-advertising
#marketing-strategy
The Drum
2 months ago
Marketing

Navigating the political storm: Why out of home media is your campaign's shelter

Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media. [ more ]
Forbes
4 weeks ago
Marketing

Why Media Shouldn't Drive Your Creative Process

A strategic, long-term marketing plan is crucial, balancing media commitments with creativity-driven flexibility. [ more ]
The Drum
2 months ago
Marketing

Navigating the political storm: Why out of home media is your campaign's shelter

Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media. [ more ]
Forbes
4 weeks ago
Marketing

Why Media Shouldn't Drive Your Creative Process

A strategic, long-term marketing plan is crucial, balancing media commitments with creativity-driven flexibility. [ more ]
moremarketing-strategy
Exchangewire
2 months ago
Marketing

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Equativ enhances Equativ Buyer Connect (EBC) for controlled media buying solutions and extended addressability options. [ more ]
AdExchanger
3 months ago
Marketing tech

Media Disco Launches Self-Serve Ad-Buying Platform For SMBs | AdExchanger

Small and midsize brands struggle with limited access to publishers due to lack of resources.
Media Disco launched a self-serve ad-buying platform to bridge the gap between SMBs and media platforms. [ more ]
#data-driven-decision-making
Digiday
3 months ago
Marketing

Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists

Data-driven decision-making is crucial in successful media planning and buying.
Innovative partnerships and technologies can lead to significant improvements in campaign performance. [ more ]
Digiday
3 months ago
Marketing

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

Data-driven decision-making and innovation are key in modern media landscape.
Collaboration and adaptability play crucial roles in successful media strategies. [ more ]
Digiday
3 months ago
Marketing

Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists

Data-driven decision-making is crucial in successful media planning and buying.
Innovative partnerships and technologies can lead to significant improvements in campaign performance. [ more ]
Digiday
3 months ago
Marketing

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

Data-driven decision-making and innovation are key in modern media landscape.
Collaboration and adaptability play crucial roles in successful media strategies. [ more ]
moredata-driven-decision-making
Forbes
3 months ago
Marketing

Council Post: Boutique Vs. Behemoth: Choosing The Right Media Buying Partner

Partnering with large agencies offers vast resources and diverse expertise, but may lack personalized service.
Choosing between large and boutique agencies impacts campaign effectiveness and efficiency. [ more ]
AdExchanger
4 months ago
Marketing tech

What Most Buyers Are Missing In Their Cookieless Strategy | AdExchanger

Google's deprecation of 1% of cookies has forced advertisers and agencies to find new solutions for media buying strategies.
Curated deals are emerging as a valuable cookieless solution that bundles audience, supply, optimization, and measurement into a single package for buyers. [ more ]
The Drum
5 months ago
Marketing

Politics, conflict and media: how to navigate challenges and opportunities

Advertisers are seeking guidance on navigating the challenges and opportunities of the highly politicized media landscape in 2024.
Media buyers are cautious about where they place their media dollars and are looking for opportunities to be part of the conversation without supporting harmful media environments or misinformation. [ more ]
AdExchanger
6 months ago
Marketing tech

Inuvo's AI-Driven Twist On Segmentation Zeroes In On The 'Why,' Not The 'Who' | AdExchanger

Inuvo, an AI software company, has an unlikely origin story, originally operating in the oil and gas industry before pivoting to online advertising.
The company's main focus now is on AI-powered tools for audience intelligence and media buying, targeting midsize agencies that want to experiment with AI products. [ more ]
Adweek
6 months ago
Marketing

Marketers' Gen-AI Priorities for 2024

In 2024, generative AI will be used in marketing to enhance the creative process, personalize campaigns, and improve media buying.
Agent AI, which goes beyond chatbots to perform tasks on behalf of users, will facilitate direct interactions between consumers and brands. [ more ]
Digiday
1 week ago
Marketing tech

The Trade Desk holds fire on full Yahoo suspension

Media buyers can still access Yahoo video inventory on The Trade Desk after a dispute over inventory representation. [ more ]
MarTech
2 weeks ago
Artificial intelligence

AI-powered martech news and releases: June 27 | MarTech

The smallest companies lead in AI adoption. [ more ]
AdExchanger
2 weeks ago
Marketing

Is Social Media Still Cool?; Claritas Searches For A Buyer | AdExchanger

Social platforms rebrand; ad industry shifts to prioritize ad tech M&A and prioritize deals with large media portfolios. [ more ]
Adweek
2 weeks ago
Artificial intelligence

Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying

Secured $1.1 million in pre-seed funding round led by SMRK venture capital.
Ability AI focuses on automating media buying across Meta and Google platforms to enhance performance marketing.
Aims to improve ROI for brands and agencies by streamlining operations using AI technology. [ more ]
AdExchanger
2 weeks ago
Marketing tech

Media Buying Doesn't Have To Be A Mixed Bag | AdExchanger

Advertisers buying media on the open web face ad quality issues similar to buying a mixed bag of candy, leading to wasted money. [ more ]
AdExchanger
3 weeks ago
Marketing tech

SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price | AdExchanger

SSPs are significantly increasing in the streaming media industry. [ more ]
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