How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers
Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify
Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
The Modern Media Planner Buyer - From Old School to Future Resilient
The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
Adform Appoints Jens Bargmann in new VP of Retail Media Role
Adform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.
Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists
Data-driven decision-making is crucial in successful media planning and buying.
Innovative partnerships and technologies can lead to significant improvements in campaign performance.
How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers
Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify
Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
The Modern Media Planner Buyer - From Old School to Future Resilient
The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
Adform Appoints Jens Bargmann in new VP of Retail Media Role
Adform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.
Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists
Data-driven decision-making is crucial in successful media planning and buying.
Innovative partnerships and technologies can lead to significant improvements in campaign performance.
Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
Agency execs balance automation and strategy with new ad formats
AI-driven advertising promises efficiency but risks compromising brand-building efforts.
Advertisers seek greater transparency and control in automated ad platforms.
Walgreens' Media Chief Calls TikTok Virality 'All a Lie'
James Lerner distrusts TikTok's virality, suggesting it's manipulated for advertising goals, raising concerns about transparency in AI media buying tools.
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
Independents are gaining ground against holding companies thanks to programmatic accessibility and operational flexibility.
Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
Agency execs balance automation and strategy with new ad formats
AI-driven advertising promises efficiency but risks compromising brand-building efforts.
Advertisers seek greater transparency and control in automated ad platforms.
Walgreens' Media Chief Calls TikTok Virality 'All a Lie'
James Lerner distrusts TikTok's virality, suggesting it's manipulated for advertising goals, raising concerns about transparency in AI media buying tools.
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
Independents are gaining ground against holding companies thanks to programmatic accessibility and operational flexibility.
Marketing Briefing: Why marketers aren't focused solely on 'use it or lose it' spending in Q4 anymore
End-of-year ad spending is increasingly strategic, focusing on performance rather than just spending to avoid budget loss.
40% of an Ecommerce Brand's Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
The growth of AI-generated sites complicates ad quality assurance for advertisers using AI media buying tools, with significant portions of ads appearing on low-quality sites.
PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum | AdExchanger
PayPal Ads is taking a more aggressive monetization route compared to Shopify's cautious advertising strategy.
Brands Are Planning a Big Shake-Up to How Media Agencies Are Paid
Global advertisers show a strong need for change in media agency pay structures, focusing on performance alignment and transparency.
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
Spotify is nearing its first profitable year, with rising programmatic advertising spend indicating a shift in advertiser strategy.
Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering
Adform partners with Carwow to enhance marketing capabilities and establish a media network across Europe, focusing initially on the UK.
Marketing Briefing: Why marketers aren't focused solely on 'use it or lose it' spending in Q4 anymore
End-of-year ad spending is increasingly strategic, focusing on performance rather than just spending to avoid budget loss.
40% of an Ecommerce Brand's Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
The growth of AI-generated sites complicates ad quality assurance for advertisers using AI media buying tools, with significant portions of ads appearing on low-quality sites.
PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum | AdExchanger
PayPal Ads is taking a more aggressive monetization route compared to Shopify's cautious advertising strategy.
Brands Are Planning a Big Shake-Up to How Media Agencies Are Paid
Global advertisers show a strong need for change in media agency pay structures, focusing on performance alignment and transparency.
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
Spotify is nearing its first profitable year, with rising programmatic advertising spend indicating a shift in advertiser strategy.
Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering
Adform partners with Carwow to enhance marketing capabilities and establish a media network across Europe, focusing initially on the UK.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement
Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).
The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement
Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).
The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchanger
Google's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.
What Rich Lehrfeld's media buying background means for Walmart RMN business
The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchanger
Google's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.
What Rich Lehrfeld's media buying background means for Walmart RMN business
The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools
AI is influential in marketing discussions but remains met with skepticism at events, highlighting the complexities of its application and reliability.
Lego considers bringing more media in-house after appointing Publicis One to handle global media
Lego is enhancing in-house media buying capabilities as part of a marketing transformation effort.
Exclusive: Media Matters Worldwide rebrands to stop confusion amid X-Media Matters lawsuit
A media buying agency, Media Matters Worldwide, is rebranding to Ars X Machina to avoid confusion with the media watchdog Media Matters for America.
Amazon Wields New Influence in TV's Upfront Sales Haggle Through Massive Media Account Review
Amazon is disrupting traditional TV advertising by influencing upfront negotiations amid its media buying review.
As the funnel breaks down, what's the road ahead for media buying?
The media buying field is undergoing significant changes, requiring adaptation to new privacy regulations and the rise of automation.
Despite challenges, opportunities exist for innovation and creativity in media buying, potentially leading to a new golden era.
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
Agencies and brands succeed with data-driven, personalized campaigns.
AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results.
As the funnel breaks down, what's the road ahead for media buying?
The media buying field is undergoing significant changes, requiring adaptation to new privacy regulations and the rise of automation.
Despite challenges, opportunities exist for innovation and creativity in media buying, potentially leading to a new golden era.
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
Agencies and brands succeed with data-driven, personalized campaigns.
AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results.
The Assembly CEO Valerie Davis on what brands can learn from US political campaigns
Political advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles.
Navigating the political storm: Why out of home media is your campaign's shelter
Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media.
The Assembly CEO Valerie Davis on what brands can learn from US political campaigns
Political advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles.
Navigating the political storm: Why out of home media is your campaign's shelter
Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media.
What Most Buyers Are Missing In Their Cookieless Strategy | AdExchanger
Google's deprecation of 1% of cookies has forced advertisers and agencies to find new solutions for media buying strategies.
Curated deals are emerging as a valuable cookieless solution that bundles audience, supply, optimization, and measurement into a single package for buyers.
Politics, conflict and media: how to navigate challenges and opportunities
Advertisers are seeking guidance on navigating the challenges and opportunities of the highly politicized media landscape in 2024.
Media buyers are cautious about where they place their media dollars and are looking for opportunities to be part of the conversation without supporting harmful media environments or misinformation.
Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final
Media buyers are facing measurement challenges, with two in three citing issues and most embracing alternative measurement currencies.
The Trade Desk holds fire on full Yahoo suspension
Media buyers can still access Yahoo video inventory on The Trade Desk after a dispute over inventory representation.
AI-powered martech news and releases: June 27 | MarTech
The smallest companies lead in AI adoption.
Is Social Media Still Cool?; Claritas Searches For A Buyer | AdExchanger
Social platforms rebrand; ad industry shifts to prioritize ad tech M&A and prioritize deals with large media portfolios.
Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying
Secured $1.1 million in pre-seed funding round led by SMRK venture capital.
Ability AI focuses on automating media buying across Meta and Google platforms to enhance performance marketing.
Aims to improve ROI for brands and agencies by streamlining operations using AI technology.
Media Buying Doesn't Have To Be A Mixed Bag | AdExchanger
Advertisers buying media on the open web face ad quality issues similar to buying a mixed bag of candy, leading to wasted money.
SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price | AdExchanger
SSPs are significantly increasing in the streaming media industry.