#media-buying

#media-buying

Bedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.

Longer commercial formats can enhance storytelling and viewer engagement during high-stakes advertising events like the Super Bowl.

End-of-year ad spending is increasingly strategic, focusing on performance rather than just spending to avoid budget loss.

Amazon Prime Video's ad business has grown significantly in its first year, attracting major ad investments and rivaling established platforms.

Advertisers are increasingly allocating substantial budgets towards Amazon's advertising tier, reflecting confidence in its offerings.

The growth of AI-generated sites complicates ad quality assurance for advertisers using AI media buying tools, with significant portions of ads appearing on low-quality sites.

PayPal Ads is taking a more aggressive monetization route compared to Shopify's cautious advertising strategy.

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.

Omnicom's merger with IPG is met with skepticism, as more marketers disapprove than approve.

Marketers are divided on principal-based media buying, showcasing differing opinions within the industry.

Overall optimism prevails among marketers for the advertising sector's outlook in 2025.

Adform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.

Adform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.

Marketers must adapt measurement and targeting strategies as audience behaviors become more complex across platforms, blending data with creativity.

Google's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.

The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.

Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.

AI-driven advertising promises efficiency but risks compromising brand-building efforts.

Advertisers seek greater transparency and control in automated ad platforms.

Independents are gaining ground against holding companies thanks to programmatic accessibility and operational flexibility.

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.

Programmatic advertising opens up Olympic ad space to new advertisers by lowering the barrier to entry.

Ad pricing can fluctuate significantly in programmatic ad buying for live sports like the Olympics.

Jared Belsky advocates against principal-based media, aiming to raise industry awareness and promote resistance among agencies and clients.

Customization in marketing is crucial, but requires local insights beyond just data.

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

Media agencies face complexities as they navigate beyond traditional roles to address client business dynamics and stakeholder diversity.

AI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool.

The media buying field is undergoing significant changes, requiring adaptation to new privacy regulations and the rise of automation.

Despite challenges, opportunities exist for innovation and creativity in media buying, potentially leading to a new golden era.

Agencies and brands succeed with data-driven, personalized campaigns.

AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results.

Political advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles.

Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media.