#media-buying

#media-buying

"I guess I got a little bit disillusioned with only having one string to your bow," he reflects. "If you're given a whole set of marketing and business challenges, there are a gazillion ways of solving those problems. But a media agency will always say you need to buy some advertising, which, of course, is part of the mix, but is only a very small part that usually takes up a big part of the budget."

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.

Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.

Starting a business doesn't have to mean raising big capital or inventing something new. Sometimes, the best opportunities are right in front of us - like helping other businesses show up online where it really counts.

I literally laughed out loud. We shouldn't be surprised. We've tried to plan for this. We changed a lot. For five years, there was a lot of urgency.