Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand GenGoogle is aggressively promoting its AI-powered advertising tool, Demand Gen, offering credits to drive adoption.
Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchangerGoogle's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.
Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand GenGoogle is aggressively promoting its AI-powered advertising tool, Demand Gen, offering credits to drive adoption.
Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchangerGoogle's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.
A principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without ChallengesOmnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.
More Marketers Disapprove of Omnicom Acquiring IPG Than ApproveOmnicom's merger with IPG is met with skepticism, as more marketers disapprove than approve.Marketers are divided on principal-based media buying, showcasing differing opinions within the industry.Overall optimism prevails among marketers for the advertising sector's outlook in 2025.
A principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without ChallengesOmnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.
More Marketers Disapprove of Omnicom Acquiring IPG Than ApproveOmnicom's merger with IPG is met with skepticism, as more marketers disapprove than approve.Marketers are divided on principal-based media buying, showcasing differing opinions within the industry.Overall optimism prevails among marketers for the advertising sector's outlook in 2025.
Does the Length of a Super Bowl Ad Matter?Longer commercial formats can enhance storytelling and viewer engagement during high-stakes advertising events like the Super Bowl.
Marketing Briefing: Why marketers aren't focused solely on 'use it or lose it' spending in Q4 anymoreEnd-of-year ad spending is increasingly strategic, focusing on performance rather than just spending to avoid budget loss.
How Amazon Prime Video made itself an essential pick for brand media plansAmazon Prime Video's ad business has grown significantly in its first year, attracting major ad investments and rivaling established platforms.Advertisers are increasingly allocating substantial budgets towards Amazon's advertising tier, reflecting confidence in its offerings.
40% of an Ecommerce Brand's Pmax Buys Were Served on AI-spun MFA Sites and Dead DomainsThe growth of AI-generated sites complicates ad quality assurance for advertisers using AI media buying tools, with significant portions of ads appearing on low-quality sites.
PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum | AdExchangerPayPal Ads is taking a more aggressive monetization route compared to Shopify's cautious advertising strategy.
Brands Are Planning a Big Shake-Up to How Media Agencies Are PaidGlobal advertisers show a strong need for change in media agency pay structures, focusing on performance alignment and transparency.
Does the Length of a Super Bowl Ad Matter?Longer commercial formats can enhance storytelling and viewer engagement during high-stakes advertising events like the Super Bowl.
Marketing Briefing: Why marketers aren't focused solely on 'use it or lose it' spending in Q4 anymoreEnd-of-year ad spending is increasingly strategic, focusing on performance rather than just spending to avoid budget loss.
How Amazon Prime Video made itself an essential pick for brand media plansAmazon Prime Video's ad business has grown significantly in its first year, attracting major ad investments and rivaling established platforms.Advertisers are increasingly allocating substantial budgets towards Amazon's advertising tier, reflecting confidence in its offerings.
40% of an Ecommerce Brand's Pmax Buys Were Served on AI-spun MFA Sites and Dead DomainsThe growth of AI-generated sites complicates ad quality assurance for advertisers using AI media buying tools, with significant portions of ads appearing on low-quality sites.
PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum | AdExchangerPayPal Ads is taking a more aggressive monetization route compared to Shopify's cautious advertising strategy.
Brands Are Planning a Big Shake-Up to How Media Agencies Are PaidGlobal advertisers show a strong need for change in media agency pay structures, focusing on performance alignment and transparency.
Adform Appoints Jens Bargmann in new VP of Retail Media RoleAdform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.
Adform Expands UK Operations with Significant Director AppointmentsAdform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.
Adform Appoints Jens Bargmann in new VP of Retail Media RoleAdform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.
Adform Expands UK Operations with Significant Director AppointmentsAdform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.
Strategies for Connecting With Consumers in a Fragmented Media LandscapeMarketers must adapt measurement and targeting strategies as audience behaviors become more complex across platforms, blending data with creativity.
The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagementLocal advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.
Strategies for Connecting With Consumers in a Fragmented Media LandscapeMarketers must adapt measurement and targeting strategies as audience behaviors become more complex across platforms, blending data with creativity.
The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagementLocal advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.
Should marketers ask harder questions of their brand safety and ad verification partners?Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
Agency execs balance automation and strategy with new ad formatsAI-driven advertising promises efficiency but risks compromising brand-building efforts.Advertisers seek greater transparency and control in automated ad platforms.
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcosIndependents are gaining ground against holding companies thanks to programmatic accessibility and operational flexibility.
Should marketers ask harder questions of their brand safety and ad verification partners?Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
Agency execs balance automation and strategy with new ad formatsAI-driven advertising promises efficiency but risks compromising brand-building efforts.Advertisers seek greater transparency and control in automated ad platforms.
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcosIndependents are gaining ground against holding companies thanks to programmatic accessibility and operational flexibility.
Innovid Wants To Create Harmony Within The CTV Supply Chain | AdExchangerTV inventory shrinking due to increased supply pathsInnovid's Harmony Direct optimizes CTV ad buys for efficiency and transparency
How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumersSky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
Essential Guide to Programmatic Advertising: What You Need to Know (2024) - ShopifyProgrammatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
The Modern Media Planner Buyer - From Old School to Future ResilientThe role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
The First Programmatic Olympics Is Attracting New Advertisers | AdExchangerProgrammatic advertising opens up Olympic ad space to new advertisers by lowering the barrier to entry.Ad pricing can fluctuate significantly in programmatic ad buying for live sports like the Olympics.
Buyers Ask To Prune Streaming TV Tech Partners Ahead Of UpfrontsBrands seek efficient CTV supply paths with fewer tech partners for upfront deals.
Innovid Wants To Create Harmony Within The CTV Supply Chain | AdExchangerTV inventory shrinking due to increased supply pathsInnovid's Harmony Direct optimizes CTV ad buys for efficiency and transparency
How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumersSky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
Essential Guide to Programmatic Advertising: What You Need to Know (2024) - ShopifyProgrammatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
The Modern Media Planner Buyer - From Old School to Future ResilientThe role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
The First Programmatic Olympics Is Attracting New Advertisers | AdExchangerProgrammatic advertising opens up Olympic ad space to new advertisers by lowering the barrier to entry.Ad pricing can fluctuate significantly in programmatic ad buying for live sports like the Olympics.
Buyers Ask To Prune Streaming TV Tech Partners Ahead Of UpfrontsBrands seek efficient CTV supply paths with fewer tech partners for upfront deals.
One media agency gets vocal against principal media - and hopes others will tooJared Belsky advocates against principal-based media, aiming to raise industry awareness and promote resistance among agencies and clients.
Local Know-How Is Your Agency's Secret WeaponCustomization in marketing is crucial, but requires local insights beyond just data.
One media agency gets vocal against principal media - and hopes others will tooJared Belsky advocates against principal-based media, aiming to raise industry awareness and promote resistance among agencies and clients.
Local Know-How Is Your Agency's Secret WeaponCustomization in marketing is crucial, but requires local insights beyond just data.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formatsThe lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel MeasurementAdform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formatsThe lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel MeasurementAdform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
What Rich Lehrfeld's media buying background means for Walmart RMN businessThe retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
Interpublic Reports 2.9% Revenue Drop in Q3IPG's revenue declined in Q3, with organic growth remaining flat compared to competitors' strong growth rates.
Media Buying Briefing: Overheard at the Media Buying SummitMedia agencies face complexities as they navigate beyond traditional roles to address client business dynamics and stakeholder diversity.
ADWEEK's Media All-Stars Navigate a Changing LandscapeAI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool.
Media Buying Briefing: Overheard at the Media Buying SummitMedia agencies face complexities as they navigate beyond traditional roles to address client business dynamics and stakeholder diversity.
ADWEEK's Media All-Stars Navigate a Changing LandscapeAI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool.
AI Briefing: Media Buying Summit highlights judicious adoption of AI ad toolsAI is influential in marketing discussions but remains met with skepticism at events, highlighting the complexities of its application and reliability.
Lego considers bringing more media in-house after appointing Publicis One to handle global mediaLego is enhancing in-house media buying capabilities as part of a marketing transformation effort.
Exclusive: Media Matters Worldwide rebrands to stop confusion amid X-Media Matters lawsuitA media buying agency, Media Matters Worldwide, is rebranding to Ars X Machina to avoid confusion with the media watchdog Media Matters for America.
Amazon Wields New Influence in TV's Upfront Sales Haggle Through Massive Media Account ReviewAmazon is disrupting traditional TV advertising by influencing upfront negotiations amid its media buying review.
As the funnel breaks down, what's the road ahead for media buying?The media buying field is undergoing significant changes, requiring adaptation to new privacy regulations and the rise of automation.Despite challenges, opportunities exist for innovation and creativity in media buying, potentially leading to a new golden era.
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winnersAgencies and brands succeed with data-driven, personalized campaigns.AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results.
As the funnel breaks down, what's the road ahead for media buying?The media buying field is undergoing significant changes, requiring adaptation to new privacy regulations and the rise of automation.Despite challenges, opportunities exist for innovation and creativity in media buying, potentially leading to a new golden era.
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winnersAgencies and brands succeed with data-driven, personalized campaigns.AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results.
The Assembly CEO Valerie Davis on what brands can learn from US political campaignsPolitical advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles.
Navigating the political storm: Why out of home media is your campaign's shelterPolitical ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media.
The Assembly CEO Valerie Davis on what brands can learn from US political campaignsPolitical advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles.
Navigating the political storm: Why out of home media is your campaign's shelterPolitical ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media.
Goodway Group launches retail media accelerator to bring order to a growing industryGoodway Group added Gradiant focusing on the marketing funnel & G-Comm for retail media expertise to expand strategically in the industry.
Amplified Intelligence Launches New Self-Serve Measurement ToolAgencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.
Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity LandscapeEquativ enhances Equativ Buyer Connect (EBC) for controlled media buying solutions and extended addressability options.
Media Disco Launches Self-Serve Ad-Buying Platform For SMBs | AdExchangerSmall and midsize brands struggle with limited access to publishers due to lack of resources.Media Disco launched a self-serve ad-buying platform to bridge the gap between SMBs and media platforms.
Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalistsData-driven decision-making is crucial in successful media planning and buying.Innovative partnerships and technologies can lead to significant improvements in campaign performance.
Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalistsData-driven decision-making and innovation are key in modern media landscape.Collaboration and adaptability play crucial roles in successful media strategies.
Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalistsData-driven decision-making is crucial in successful media planning and buying.Innovative partnerships and technologies can lead to significant improvements in campaign performance.
Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalistsData-driven decision-making and innovation are key in modern media landscape.Collaboration and adaptability play crucial roles in successful media strategies.
Council Post: Boutique Vs. Behemoth: Choosing The Right Media Buying PartnerPartnering with large agencies offers vast resources and diverse expertise, but may lack personalized service.Choosing between large and boutique agencies impacts campaign effectiveness and efficiency.
Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro FinalMedia buyers are facing measurement challenges, with two in three citing issues and most embracing alternative measurement currencies.
The Trade Desk holds fire on full Yahoo suspensionMedia buyers can still access Yahoo video inventory on The Trade Desk after a dispute over inventory representation.
Is Social Media Still Cool?; Claritas Searches For A Buyer | AdExchangerSocial platforms rebrand; ad industry shifts to prioritize ad tech M&A and prioritize deals with large media portfolios.
Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media BuyingSecured $1.1 million in pre-seed funding round led by SMRK venture capital.Ability AI focuses on automating media buying across Meta and Google platforms to enhance performance marketing.Aims to improve ROI for brands and agencies by streamlining operations using AI technology.
Media Buying Doesn't Have To Be A Mixed Bag | AdExchangerAdvertisers buying media on the open web face ad quality issues similar to buying a mixed bag of candy, leading to wasted money.
SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price | AdExchangerSSPs are significantly increasing in the streaming media industry.
Why Media Shouldn't Drive Your Creative ProcessA strategic, long-term marketing plan is crucial, balancing media commitments with creativity-driven flexibility.