"Microsoft's shutdown of its Xandr DSP represents an evolution toward an agent-assisted and ultimately agentic internet that focuses on combining AI with ad tech."
"Longo emphasizes that AI can serve as a powerful tool for media buyers, aiming to alleviate their overwhelming workloads rather than replace them."
Microsoft is shutting down its Xandr DSP but continues to innovate in ad tech. The shift focuses on evolving from a human internet to an agent-assisted internet, requiring significant investment in AI features. Paul Longo, general manager for AI in ads at Microsoft Advertising, emphasizes that this transition aims to empower media buyers with AI tools rather than replace them. A Microsoft survey indicates that many media buyers feel overwhelmed, and AI is expected to provide relief in their workflow.
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