#ad-tech-evolution

[ follow ]
#advertising #programmatic-advertising #digital-marketing #ai #ad-tech #data-privacy #advertising-technology
#ai-in-advertising
more#ai-in-advertising
#artificial-intelligence
Artificial intelligence
fromDigiday
5 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Business intelligence
fromFairbanks Daily News-Miner
23 hours ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Artificial intelligence
fromDigiday
5 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
more#artificial-intelligence
Marketing
fromMarTech
1 day ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
#youtube
Media industry
fromDigiday
3 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
1 day ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
1 day ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
more#youtube
#meta
Law
fromBBC News
1 day ago

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.
Law
fromwww.bbc.com
1 day ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromBBC News
1 day ago

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.
Law
fromwww.bbc.com
1 day ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
more#meta
Apple
fromAdExchanger
2 days ago

5 Years Of ATT: What We've Learned, And What The Future Of iOS Performance Looks Like | AdExchanger

Apple's AppTrackingTransparency led to a significant decline in user tracking, forcing a shift to privacy-preserving measurement methods.
Deliverability
fromMarTech
2 days ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
Media industry
fromAdExchanger
3 days ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
#generative-ai
Fashion & style
fromCbsnews
3 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Fashion & style
fromCbsnews
3 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
more#generative-ai
Careers
fromHubspot
in 3 months

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.
Privacy professionals
fromAdExchanger
4 days ago

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

Privacy regulators emphasize protecting children, honoring opt-outs, and ensuring companies are transparent about data collection practices.
Growth hacking
fromEntrepreneur
5 days ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
#data-privacy
more#data-privacy
Marketing tech
fromGeeky Gadgets
1 day ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
#social-media
Social media marketing
fromTech Times
1 day ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
fromForbes
4 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
1 day ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Online marketing
fromForbes
4 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
more#social-media
fromForbes
21 hours ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
#email-marketing
Deliverability
fromAWeber
2 days ago

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Deliverability
fromAWeber
2 days ago

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
more#email-marketing
Marketing tech
fromMarTech
1 day ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
#ai
Marketing
fromFast Company
2 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
2 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromMarTech
5 days ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromAdExchanger
5 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
fromDigiday
5 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing
fromFast Company
2 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
2 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromMarTech
5 days ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromAdExchanger
5 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromDigiday
5 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
more#ai
#advertising
Privacy technologies
fromMakeUseOf
2 weeks ago

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.
Marketing tech
fromThe Drum
2 weeks ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
Privacy technologies
fromMakeUseOf
2 weeks ago

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.
Marketing
fromAdExchanger
2 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
1 week ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromThe Drum
2 weeks ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
more#advertising
Media industry
fromDigiday
3 days ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
Marketing tech
fromNeil Patel
2 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Social media marketing
fromForbes
2 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromTheZenParent
3 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Online marketing
fromMakeUseOf
1 week ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Marketing tech
fromAdExchanger
1 day ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing
fromMarTech
3 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
#ai-in-marketing
Marketing tech
fromEMARKETER
1 day ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAdExchanger
2 weeks ago

AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage | AdExchanger

Marketers face decision paralysis due to overwhelming AI options, risking inaction rather than choosing imperfect solutions.
Marketing tech
fromEMARKETER
1 day ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAdExchanger
2 weeks ago

AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage | AdExchanger

Marketers face decision paralysis due to overwhelming AI options, risking inaction rather than choosing imperfect solutions.
more#ai-in-marketing
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromMarketing Dive
2 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
#openai
Marketing tech
fromDigiday
1 day ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Marketing tech
fromDigiday
1 day ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
more#openai
Marketing
fromMarTech
1 week ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing tech
fromExchangewire
3 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing
fromThe Drum
1 week ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing tech
fromAdExchanger
3 days ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromAdExchanger
1 day ago

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth | AdExchanger

DatafuelX aims to optimize TV and digital media value amid the convergence of streaming and traditional TV ad tech.
Marketing tech
fromEMARKETER
3 days ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
#google
fromBenzinga
3 days ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
3 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
3 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
3 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
Marketing tech
fromForbes
3 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
fromEMARKETER
2 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing tech
fromAdExchanger
4 days ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing tech
fromAdExchanger
4 days ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
Marketing tech
fromForbes
3 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromExchangewire
2 days ago

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe launches Chartboost Direct to connect mobile app publishers with brand demand, enhancing growth and revenue opportunities.
Marketing tech
fromNeil Patel
3 days ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Privacy professionals
fromThe Drum
2 months ago

We've come too far to ditch data-driven advertising

Data-driven advertising funds the open web and democratized access to information; banning it would force paywalls, harm journalism, creators, small businesses, and jobs.
Marketing tech
fromHubspot
in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.
Marketing tech
fromForbes
4 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromExchangewire
4 days ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
Marketing tech
fromDigiday
5 days ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
#programmatic-advertising
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 week ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
1 week ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
2 weeks ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromDigiday
3 weeks ago

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 week ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
1 week ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
2 weeks ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromDigiday
3 weeks ago

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.
more#programmatic-advertising
Marketing tech
fromAdExchanger
4 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromAdExchanger
5 days ago

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.
Marketing tech
fromAdExchanger
1 week ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing tech
fromAdExchanger
1 week ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromDigiday
1 week ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing
fromAdExchanger
1 month ago

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger

Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.
Marketing tech
fromAdExchanger
2 weeks ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.
Marketing tech
fromAdExchanger
3 weeks ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromAdExchanger
3 weeks ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromForbes
3 weeks ago

Multiply's Self-Learning AI-Powered Online Ads Rewire Advertising

Multiply raised $9.5 million to develop self-learning advertising that continuously updates B2B marketing campaigns using internal company data and AI-driven optimization.
Marketing tech
fromAdExchanger
1 month ago

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.
Marketing tech
fromEMARKETER
1 month ago

Most ad buyers are ready to run ads alongside AI-generated content

61% of US digital media professionals are excited about AI developments and plan to advertise within AI-generated content.
fromForbes
2 months ago

Taxonomies Alone Won't Save Digital Advertising

The digital advertising industry has always been eager to create standards that simplify complexity. Taxonomies-structured systems for labeling content and products-are one such attempt. And while the IAB Tech Lab's new guidance to connect Content Taxonomy 2.1 with Ad Product Taxonomy 2.0 represents progress, it also raises a fundamental question: Is this really the evolution we need? Or is it just a neater version of a system that no longer fits the reality of how people engage with content?
Marketing tech
fromAdExchanger
2 months ago

When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line | AdExchanger

If your company wants to give up its marketing budget, lay off half of its employees and solely use AI-generated content, then Airpost is "not for you," CEO and Founder John Gargiulo said.
Marketing tech
[ Load more ]