Daily Search Forum Recap: February 5, 2025Google's AI Overviews are hurting click-through rates.Increased chatter over Google search ranking volatility is being observed.Microsoft launches new search ad features in Bing.
Microsoft Advertising Performance Max & Feature UpdatesMicrosoft Advertising has launched several new features aimed at enhancing targeting and reporting capabilities for advertisers.
Daily Search Forum Recap: November 6, 2024Google search volatility is escalating with the Election 2024 Google update affecting ranking dynamics.A significant recovery is noted in 22% of sites impacted by the helpful content update.New features in Google Shopping aim to streamline the checkout process.
Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor | MarTechMicrosoft expanding Advertising Editor to support Video and CTV ads, including Netflix in CTV network.
Microsoft Advertising Shopping Audience Campaigns UpdatesMicrosoft has simplified Shopping Audience campaign creation and aligned it with regular Shopping Search campaigns.
LOCALiQ UK crowned Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK named Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK helps SMEs in the UK optimize their digital marketing through Microsoft advertising
Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor | MarTechMicrosoft expanding Advertising Editor to support Video and CTV ads, including Netflix in CTV network.
Microsoft Advertising Shopping Audience Campaigns UpdatesMicrosoft has simplified Shopping Audience campaign creation and aligned it with regular Shopping Search campaigns.
LOCALiQ UK crowned Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK named Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK helps SMEs in the UK optimize their digital marketing through Microsoft advertising
Are Bing Ads the Digital Advertising Underdog to Watch In 2024? - jeffbullas.comBing Ads offers unique advantages and significant growth potential that advertisers should not overlook, especially as it gains market share against Google.
First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)Collaboration between First-id and Microsoft Advertising for privacy-centered programmatic advertising solution without third-party cookiesUse of Microsoft Monetise Publisher Provided ID (PPID) and Curate platform to enable addressability in a privacy-compliant way
Unlocking the Potential of AI and Spatial ComputingMike Pell discusses the future of technology, focusing on AI, spatial computing, and mixed reality.Pell highlights his tech journey from Macintosh to co-founding a software company and inventing PDF and Acrobat at Adobe.
How Generative AI Is Changing the Advertising IndustryGenerative AI is rapidly reshaping the advertising industryMicrosoft Advertising is leveraging AI to enhance advertising experiences
Unlocking the Potential of AI and Spatial ComputingMike Pell discusses the future of technology, focusing on AI, spatial computing, and mixed reality.Pell highlights his tech journey from Macintosh to co-founding a software company and inventing PDF and Acrobat at Adobe.
How Generative AI Is Changing the Advertising IndustryGenerative AI is rapidly reshaping the advertising industryMicrosoft Advertising is leveraging AI to enhance advertising experiences
Introducing AIQ: a New Podcast About Leveling Up Your AI IQAIQ is a new limited podcast series by Microsoft Advertising focused on generative AI and its applications for brands.Episode 1 features an interview with Jenny Nicholson who shares insights on getting started with AI and thinking about GPTs.
Microsoft Ads releases AI-powered asset recommendations for video and display ads | MarTechAI-powered asset recommendations can enhance scale and efficiency in ad creation for various formats, including video and CTV.