Starting August 4, 2025 TCPA/TROAS won't be available as separate bidding strategies in Microsoft Ads. Instead, they will be optional goals you can set for your Maximize Conversions and Maximize Conversion Value campaigns.
In a year of aggressive moderation, Microsoft Advertising reported removing or restricting over one billion ads, showcasing its commitment to maintaining platform integrity.
These requests have been forwarded to our Engineering team, who will handle the linking on your behalf. At this time, due to a recently implemented security measure, agencies are temporarily unable to send new client connection requests directly... the policy is currently applied universally.
