#microsoft-advertising tag

3 days ago

Microsoft Advertising On Why Your Bid May Be Over The Max CPC

Multiple bid adjustments multiply the base bid to produce an effective CPC that can exceed the configured max CPC, for example $1×1.15×1.25=$1.44.

Video: Google Spam Update, AI Mode Changes, ChatGPT Does Use Google, Search Ad News & More

August 2025 Google spam update rolled out quickly; multiple search and ad reporting changes, tests, and bug fixes occurred across Google and Microsoft.

Marketing

Microsoft Advertising Testing Larger Titles In Bing Search

Microsoft Advertising is testing larger font sizes for sponsored Bing ad headlines, increasing their visual prominence relative to organic search results.

Microsoft Advertising Suspensions & Appeals Dos and Don'ts

Complete advertiser verification, appeal suspensions, contact support after seven days, avoid creating new accounts or entities; Microsoft uses human-reviewed appeals and enforces a three-strike policy.

Microsoft Responds To Complaints About Hard To See Search Ad Labels

Microsoft Advertising acknowledges complaints about nearly invisible Bing sponsored ads and says feedback is being sent to product while balancing advertiser and searcher needs.

Digital life

fromAdExchanger

AI In Ads - And Ads In AI | AdExchanger

Microsoft is transitioning from Xandr DSP to a future with AI-enhanced ad technology.

E-Commerce

Microsoft Advertising Audience Planner Updates

Microsoft Advertising Audience Planner provides tools for effective audience targeting, bidding strategies, and performance estimations.

#google

Digital life

Daily Search Forum Recap: August 4, 2025

Danny Sullivan has transitioned from the Google Search Liaison role to a different role within the Search team.

Media industry

Daily Search Forum Recap: April 25, 2025

Google's ad revenue is growing, boosted by advancements in AI and new features in search functionalities.

Digital life

Daily Search Forum Recap: August 4, 2025

Media industry

Daily Search Forum Recap: April 25, 2025

Google's ad revenue is growing, boosted by advancements in AI and new features in search functionalities.

more#google

Microsoft Advertising Updates Website Exclusions

Microsoft Advertising introduces centralized controls for managing website exclusions in Audience Ads and Search Ads.

Microsoft Advertising Target CPA and Target ROAS Going Away In August

Starting August 4, 2025 TCPA/TROAS won't be available as separate bidding strategies in Microsoft Ads. Instead, they will be optional goals you can set for your Maximize Conversions and Maximize Conversion Value campaigns.

Marketing

Digital life

Daily Search Forum Recap: June 30, 2025

Significant ranking volatility in Google Search hints at possible unconfirmed updates.

Google Ads faced API issues without official acknowledgment.

Microsoft Advertising blocked over one billion ads recently.

New AI features in Sistrix signal evolving tools for SEO.

fromMarTech

Microsoft Ads gets new granular asset-level reviews | MarTech

Microsoft Advertising's new approach to policy enforcement allows ads to remain active even when individual assets are disapproved, enhancing flexibility for advertisers.

Marketing

Privacy professionals

Microsoft Removed Over One Billion Ads, 475,000 Advertiser Accounts & More

Microsoft Advertising removed over one billion ads in 2025, demonstrating a strong commitment to trust and safety.

The company suspended 475,000 advertiser accounts, reflecting stringent enforcement of advertising policies.

#ad-tech

Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Ad tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.

Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.

more#ad-tech

Microsoft Advertising New Custom Report Builder

Microsoft Advertising unveiled new features including a custom report builder and updates to Performance Max campaigns, improving user experience and campaign management.

Microsoft Advertising Now Has An Ads Liaison - Navah Hopkins

Navah Hopkins is appointed as Ads Liaison for Microsoft Advertising, facilitating direct feedback to the product team.

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

"The closure of Microsoft Advertising's demand-side platform signifies a shift toward AI-driven advertising, suggesting a new dynamic between Big Tech and independent firms."

Marketing tech

fromExchangewire

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.

Marketing tech