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Exchangewire

Marketing tech

First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)

Collaboration between First-id and Microsoft Advertising for privacy-centered programmatic advertising solution without third-party cookies

Use of Microsoft Monetise Publisher Provided ID (PPID) and Curate platform to enable addressability in a privacy-compliant way [ more ]

Adweek

Artificial intelligence

Mike Pell discusses the future of technology, focusing on AI, spatial computing, and mixed reality.

Pell highlights his tech journey from Macintosh to co-founding a software company and inventing PDF and Acrobat at Adobe. [ more ]

Adweek

Artificial intelligence

Generative AI is rapidly reshaping the advertising industry

Microsoft Advertising is leveraging AI to enhance advertising experiences [ more ]

www.thisislocallondon.co.uk

Marketing

LOCALiQ UK named Europe's Rising Star of the Year at Microsoft Partner Awards

LOCALiQ UK helps SMEs in the UK optimize their digital marketing through Microsoft advertising [ more ]

Adweek

Artificial intelligence

AIQ is a new limited podcast series by Microsoft Advertising focused on generative AI and its applications for brands.

Episode 1 features an interview with Jenny Nicholson who shares insights on getting started with AI and thinking about GPTs. [ more ]

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