In June, Microsoft Advertising introduced significant enhancements to its ad platform, including a custom report builder that simplifies performance tracking. This tool enables users to create reports by selecting metrics and applying various filters. Additionally, updates to Performance Max campaigns now prioritize auction dynamics based on Ad Rank rather than defaulting to Performance Max. New diagnostic features aid advertisers in resolving potential conversion issues. Tools for importing carousel ads from Google and Meta streamline the integration of creative assets into Microsoft Advertising, further enhancing its usability.
Microsoft has redesigned the Reporting homepage to give you quicker access to your important reports and template recommendations, streamlining performance tracking.
The new custom report builder allows advertisers to create tailored reports, applying various metrics and filters, saving time and enhancing report usability.
With recent updates to Performance Max campaigns, Microsoft ensures that auction dynamics apply, allowing the campaign with the highest Ad Rank to serve.
Advertisers can now import carousel ads' first images from Google Ads and Meta, facilitating a smoother transition to native ads on Microsoft Advertising.
#microsoft-advertising #advertising-updates #performance-max #custom-report-builder #digital-marketing
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