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Advertisers are starting to walk away from platforms' AI solutions that once promised them everything

Marketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.

Daily Search Forum Recap: March 24, 2025

Independent sites may struggle to gain visibility in Google Search; some might never surface better.

Google Ads High Value New Customer Mode

Google Ads introduces New Customers (High Value) mode for targeted bidding strategies.

Google Ads Performance Max To Get Channel Reporting

Channel reporting could improve transparency and control in Google Ads Performance Max campaigns.

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

Google Ads Search Terms Report Gains Performance Max Terms

Google Ads now includes Performance Max terms in search terms reports.

New negative keywords feature is a significant addition for Performance Max campaigns.

Keywordless Search Ads Are Coming

The rise of keywordless search campaigns represents a significant shift in online advertising strategies.

Google Ads Performance Max Reports With Private Search Term Category

Google Ads introduces 'private search term' label for low-frequency queries.

Clarity and transparency in reporting for advertisers is improved.

Google Ads High Value New Customer Mode

Google Ads introduces New Customers (High Value) mode for targeted bidding strategies.

Google Ads Performance Max To Get Channel Reporting

Channel reporting could improve transparency and control in Google Ads Performance Max campaigns.

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

Google Ads Search Terms Report Gains Performance Max Terms

Google Ads now includes Performance Max terms in search terms reports.

New negative keywords feature is a significant addition for Performance Max campaigns.

Keywordless Search Ads Are Coming

The rise of keywordless search campaigns represents a significant shift in online advertising strategies.

Google Ads Performance Max Reports With Private Search Term Category

Google Ads introduces 'private search term' label for low-frequency queries.

Clarity and transparency in reporting for advertisers is improved.

#google-ads-api

Google Ads API Version 19 Now Out

Google Ads API v19 introduces enhanced video assets and updates to brand guidelines while sunsetting the AdWords API.

Google Ads API Does Not Currently Support Placement Exclusions For Performance Max Campaigns

The Google Ads API lacks support for placement exclusions in Performance Max campaigns, even at the account level.

Google Ads API Version 19 Now Out

Google Ads API v19 introduces enhanced video assets and updates to brand guidelines while sunsetting the AdWords API.

Google Ads API Does Not Currently Support Placement Exclusions For Performance Max Campaigns

The Google Ads API lacks support for placement exclusions in Performance Max campaigns, even at the account level.

moregoogle-ads-api

Google Ads AI Images Can Do People & Faces, Recommendations & Testing

Google's new generative AI can create images with people and faces, improving marketing assets.

New asset-audience recommendations offer insights for enhancing image effectiveness.

Beta testing for Performance Max campaigns allows for comparison of AI assets against traditional ads.

Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns

Google is expanding its AI-driven search ad tools to new languages, enhancing campaigns for small and medium-sized businesses across global markets.

Google phasing out Smart Campaigns in favor of Performance Max | MarTech

Google discontinues Smart Campaigns, integrates features into Performance Max for AI-driven advertising solutions.

Google Ads AI Images Can Do People & Faces, Recommendations & Testing

Google's new generative AI can create images with people and faces, improving marketing assets.

New asset-audience recommendations offer insights for enhancing image effectiveness.

Beta testing for Performance Max campaigns allows for comparison of AI assets against traditional ads.

Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns

Google is expanding its AI-driven search ad tools to new languages, enhancing campaigns for small and medium-sized businesses across global markets.

Google phasing out Smart Campaigns in favor of Performance Max | MarTech

Google discontinues Smart Campaigns, integrates features into Performance Max for AI-driven advertising solutions.

Microsoft Advertising Performance Max & Feature Updates

Microsoft Advertising has launched several new features aimed at enhancing targeting and reporting capabilities for advertisers.

3 Reasons Why Pmax Ads Show Up In Shoddy Places

The rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.

Google unveils AI-powered advertising tools at Google Marketing Live | MarTech

Marketers can expect new tools at Google Marketing Live, including search ad experiences, brand profiles, and image editing.

Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

Google Ads Intelligence offers AI-powered tools for creating effective campaigns.

Conversational experience in Google Ads helps advertisers in ad design creation process.

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