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Marketing tech
fromSearch Engine Roundtable
1 month ago

Google Ads Search Terms Report Gains Performance Max Terms

Google Ads now includes Performance Max terms in search terms reports.
New negative keywords feature is a significant addition for Performance Max campaigns.
fromSearch Engine Roundtable
4 days ago
Marketing tech

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.
fromSocial Media Today
1 day ago
Marketing tech

Google Rolls Out Improved AI Search Ad Options

Google's AI Max improves ad targeting and increases conversions for marketers using Search campaigns.
Marketing tech
fromSearch Engine Roundtable
1 month ago

Google Ads Search Terms Report Gains Performance Max Terms

Google Ads now includes Performance Max terms in search terms reports.
New negative keywords feature is a significant addition for Performance Max campaigns.
Marketing tech
fromSearch Engine Roundtable
4 days ago

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.
more#google-ads
Marketing tech
fromDigiday
4 days ago

Ad Tech Briefing: Google's Pmax updates suggest it might finally listen

Google's advertising business faces challenges from antitrust issues and AI competitors, notably ChatGPT.
Performance Max aims to improve transparency but has raised concerns among advertisers regarding performance insights.
Marketing tech
fromDigiday
1 month ago

Advertisers are starting to walk away from platforms' AI solutions that once promised them everything

Marketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.
fromSearch Engine Roundtable
4 months ago
Miscellaneous

Google Ads API Does Not Currently Support Placement Exclusions For Performance Max Campaigns

The Google Ads API lacks support for placement exclusions in Performance Max campaigns, even at the account level.
fromMarTech
11 months ago
Marketing

Google unveils AI-powered advertising tools at Google Marketing Live | MarTech

Marketers can expect new tools at Google Marketing Live, including search ad experiences, brand profiles, and image editing.
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