Keywordless Search Ads Are ComingThe rise of keywordless search campaigns represents a significant shift in online advertising strategies.
Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to TestGoogle's new A/B testing feature for Performance Max enhances advertisers' insights and campaign control.Advertisers have previously struggled with Performance Max's lack of visibility and optimization capabilities.
Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes | AdExchangerGoogle's Performance Max spans all Google Ads inventory using proprietary data for targeting.Various companies like Meta, Amazon, TikTok, and Microsoft have similar versions of this proposition.
Google Ads Rolling Out Brand Guidelines For Performance Max CampaignsGoogle Ads introduces brand guidelines for Performance Max campaigns, allowing advertisers to personalize their campaign assets.
Google shakes up ad auction dynamics for holiday shopping | MarTechGoogle's update allows Standard Shopping and Performance Max campaigns to compete equally in ad auctions, altering campaign strategy considerations.
Google Ads Performance Max Won't Take Priority Over Standard ShoppingPerformance Max campaigns no longer take priority over Standard Shopping campaigns in the same account.
Keywordless Search Ads Are ComingThe rise of keywordless search campaigns represents a significant shift in online advertising strategies.
Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to TestGoogle's new A/B testing feature for Performance Max enhances advertisers' insights and campaign control.Advertisers have previously struggled with Performance Max's lack of visibility and optimization capabilities.
Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes | AdExchangerGoogle's Performance Max spans all Google Ads inventory using proprietary data for targeting.Various companies like Meta, Amazon, TikTok, and Microsoft have similar versions of this proposition.
Google Ads Rolling Out Brand Guidelines For Performance Max CampaignsGoogle Ads introduces brand guidelines for Performance Max campaigns, allowing advertisers to personalize their campaign assets.
Google shakes up ad auction dynamics for holiday shopping | MarTechGoogle's update allows Standard Shopping and Performance Max campaigns to compete equally in ad auctions, altering campaign strategy considerations.
Google Ads Performance Max Won't Take Priority Over Standard ShoppingPerformance Max campaigns no longer take priority over Standard Shopping campaigns in the same account.
3 Reasons Why Pmax Ads Show Up In Shoddy PlacesThe rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.
Google Is Expanding Its AI Tools for Making Search Ads and Measuring CampaignsGoogle is expanding its AI-driven search ad tools to new languages, enhancing campaigns for small and medium-sized businesses across global markets.
Google introduces advanced AI capabilities to advertisers through Gemini integrationGoogle integrates Gemini AI into advertising products for enhanced capabilitiesAI tools in Performance Max enable more engaging ads with extended headlines and image generation capabilities
Google phasing out Smart Campaigns in favor of Performance Max | MarTechGoogle discontinues Smart Campaigns, integrates features into Performance Max for AI-driven advertising solutions.
Google Is Expanding Its AI Tools for Making Search Ads and Measuring CampaignsGoogle is expanding its AI-driven search ad tools to new languages, enhancing campaigns for small and medium-sized businesses across global markets.
Google introduces advanced AI capabilities to advertisers through Gemini integrationGoogle integrates Gemini AI into advertising products for enhanced capabilitiesAI tools in Performance Max enable more engaging ads with extended headlines and image generation capabilities
Google phasing out Smart Campaigns in favor of Performance Max | MarTechGoogle discontinues Smart Campaigns, integrates features into Performance Max for AI-driven advertising solutions.
Google unveils AI-powered advertising tools at Google Marketing Live | MarTechMarketers can expect new tools at Google Marketing Live, including search ad experiences, brand profiles, and image editing.
Google Ads Intelligence: How to Use Google Ads AI for Your Next CampaignGoogle Ads Intelligence offers AI-powered tools for creating effective campaigns.Conversational experience in Google Ads helps advertisers in ad design creation process.