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Marketing tech
fromSearch Engine Roundtable
3 weeks ago

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.
Marketing tech
fromSearch Engine Roundtable
3 weeks ago

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.
more#google-ads
fromSearch Engine Roundtable
2 weeks ago

Google Internal Email On Google Marketing Live 2024

It was clear from discussions that advertisers are struggling to find enthusiasm for PMax, feeling pushed into fully automated ads that may not suit their needs.
Marketing tech
#google
Marketing tech
fromSearch Engine Roundtable
3 months ago

Google Ads AI Images Can Do People & Faces, Recommendations & Testing

Google's new generative AI can create images with people and faces, improving marketing assets.
New asset-audience recommendations offer insights for enhancing image effectiveness.
Beta testing for Performance Max campaigns allows for comparison of AI assets against traditional ads.
Marketing tech
fromDigiday
3 weeks ago

Ad Tech Briefing: Google's Pmax updates suggest it might finally listen

Google's advertising business faces challenges from antitrust issues and AI competitors, notably ChatGPT.
Performance Max aims to improve transparency but has raised concerns among advertisers regarding performance insights.
Marketing tech
fromSearch Engine Roundtable
3 months ago

Google Ads AI Images Can Do People & Faces, Recommendations & Testing

Google's new generative AI can create images with people and faces, improving marketing assets.
New asset-audience recommendations offer insights for enhancing image effectiveness.
Beta testing for Performance Max campaigns allows for comparison of AI assets against traditional ads.
Marketing tech
fromDigiday
3 weeks ago

Ad Tech Briefing: Google's Pmax updates suggest it might finally listen

Google's advertising business faces challenges from antitrust issues and AI competitors, notably ChatGPT.
Performance Max aims to improve transparency but has raised concerns among advertisers regarding performance insights.
more#google
Marketing tech
fromDigiday
2 months ago

Advertisers are starting to walk away from platforms' AI solutions that once promised them everything

Marketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.
fromSearch Engine Roundtable
2 months ago

Daily Search Forum Recap: March 24, 2025

Google's recent communications suggest that not all independent sites may improve their visibility in search results, with some potentially remaining obscure indefinitely.
Marketing tech
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