"Google's AI will automatically add realistic voice-overs to your silent Performance Max video ads. It pulls directly from your own headlines & descriptions."
"Performance Max is rolling out a new asset optimization feature to improve the viewer experience of your video ads. It uses Google AI voice models to add realistic voice-over to video ads, in order to drive user engagement and ad performance."
"On March 20, 2026, all ads with video enhancement control turned on will be eligible to serve voice-enhanced versions of your videos. For ads that are already opted out of the video enhancement control, no action is necessary."
Google is rolling out an asset optimization feature for Performance Max video ads that uses AI voice models to generate realistic voice-overs for silent videos. The system automatically selects text from advertiser-provided headlines and descriptions, generates voice-over audio, and layers it onto the base video to create a new asset. This feature only applies to ads without existing voice content. Advertisers can opt out through video enhancement control settings before March 20, 2026. After that date, all ads with video enhancement enabled will automatically be eligible to serve voice-enhanced versions. Advertisers already opted out require no action.
Read at Search Engine Roundtable
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