Using SGAI to deliver and play ads with flexibility and scale
Disney+ now offers a lower-priced, ad-supported Basic plan alongside the ad-free Premium plan, utilizing Server Guided Ad Insertion (SGAI) for efficient video ad delivery. [ more ]
Meta Launches New Engaged View Attribution Option for Video Ads
Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad. [ more ]