#video-ads

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Programmatic nonvideo display is losing share to video, native ads

Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.
Publishers are shifting towards interactive advertising to diversify revenue streams.

Reforged Labs launches AI ad-creation service for mobile games in open beta

Reforged Labs is launching an AI-driven ad creation service for mobile game studios, simplifying the ad-making process and enabling market-ready ads in under 24 hours.
#generative-ai

Video And Generative AI Is Meta's Favorite Combo

Meta is testing generative AI tools to simplify video ad creation for advertisers, especially small businesses.

Watch: Amazon announces AI-powered tools for creating video ads

Amazon introduces AI tools for sellers to create engaging video ads easily.
Live image and video generator tools enhance product visibility on the platform.

Video And Generative AI Is Meta's Favorite Combo

Meta is testing generative AI tools to simplify video ad creation for advertisers, especially small businesses.

Watch: Amazon announces AI-powered tools for creating video ads

Amazon introduces AI tools for sellers to create engaging video ads easily.
Live image and video generator tools enhance product visibility on the platform.
moregenerative-ai
#advertising

LinkedIn Adds New Premium Video Ad Placement, More AI Ad Tools

LinkedIn introduces video ad placement 'The Wire' and enhanced AI capabilities.

Google TV's free streaming channels look set to get unskippable ads in the future

Google is introducing non-skippable ads to free content on Google TV, similar to YouTube ads.

Meta Announces Updates to Advantage+ and Shopping Ads

Advantage+ creative optimizations for video ads on Reels and social apps
Introduction of new ad features like external links in Reminder ads and event notifications

YouTube Expands Long Ad Breaks on CTV

YouTube is expanding longer ad breaks to improve Connected TV viewer experience.

Elon Musk's X hopes to lure back advertisers by letting brands run videos next to creators

Social media platform X will enable advertisers to run video ads next to certain content creators.
This move could help brands prevent exposure to unwanted posts on the platform.

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox aims to expand beyond gaming into a comprehensive digital life destination through e-commerce and video ads.

LinkedIn Adds New Premium Video Ad Placement, More AI Ad Tools

LinkedIn introduces video ad placement 'The Wire' and enhanced AI capabilities.

Google TV's free streaming channels look set to get unskippable ads in the future

Google is introducing non-skippable ads to free content on Google TV, similar to YouTube ads.

Meta Announces Updates to Advantage+ and Shopping Ads

Advantage+ creative optimizations for video ads on Reels and social apps
Introduction of new ad features like external links in Reminder ads and event notifications

YouTube Expands Long Ad Breaks on CTV

YouTube is expanding longer ad breaks to improve Connected TV viewer experience.

Elon Musk's X hopes to lure back advertisers by letting brands run videos next to creators

Social media platform X will enable advertisers to run video ads next to certain content creators.
This move could help brands prevent exposure to unwanted posts on the platform.

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox aims to expand beyond gaming into a comprehensive digital life destination through e-commerce and video ads.
moreadvertising
#digital-marketing

How to make User Generated Content (UGC) adverts using AI

Creating UGC video ads with AI tools has transformed digital marketing.
Start with a high-converting script using ChatGPT and the AIDA framework.
Using AI for UGC ads is cost-effective, offers faster turnaround, and ensures consistent messaging.

Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor | MarTech

Microsoft expanding Advertising Editor to support Video and CTV ads, including Netflix in CTV network.

How to make User Generated Content (UGC) adverts using AI

Creating UGC video ads with AI tools has transformed digital marketing.
Start with a high-converting script using ChatGPT and the AIDA framework.
Using AI for UGC ads is cost-effective, offers faster turnaround, and ensures consistent messaging.

Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor | MarTech

Microsoft expanding Advertising Editor to support Video and CTV ads, including Netflix in CTV network.
moredigital-marketing
from Marketing Dive
3 months ago

Amazon misses on ad sales while Prime Video push ramps up

Amazon's advertising revenue growth in Q2 slowed down, with a focus on expanding video ad offerings and competition in the retail media sector.

Using SGAI to deliver and play ads with flexibility and scale

Disney+ now offers a lower-priced, ad-supported Basic plan alongside the ad-free Premium plan, utilizing Server Guided Ad Insertion (SGAI) for efficient video ad delivery.

Roblox players will now get virtual ad billboards for virtual worlds

Roblox introduces video ads on virtual billboards within the metaverse to monetize and connect with Gen Z.
#roku

Roku ad push continues with plans to put video ads in OS home screen

Roku plans to introduce video ads on its home screen, reflecting a deeper focus on advertising in the streaming industry.

Roku plans to start showing video ads on your homescreen

Roku plans to introduce video ads on the homescreen to increase ad revenue potential.

Roku ad push continues with plans to put video ads in OS home screen

Roku plans to introduce video ads on its home screen, reflecting a deeper focus on advertising in the streaming industry.

Roku plans to start showing video ads on your homescreen

Roku plans to introduce video ads on the homescreen to increase ad revenue potential.
moreroku

Meta Announces a Range of Updates to Advantage+ and Shopping Ads

New creative optimizations for video ads on Reels and Facebook/Instagram apps
Enhancements in feature like external links in Reminder ads and event notifications for advertisers
#advertisers

Meta Launches New Engaged View Attribution Option for Video Ads

Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site.

Meta Launches New Engaged View Attribution Option for Video Ads

Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site.
moreadvertisers

MagicAds.ai

MagicAds.ai generates influencer-style video ads in minutes
Ads are performing like human ads but are cheaper and quicker

Meta Launches New 'Engaged View' Attribution Option for Video Ads

Advertisers can now measure conversions that occur within one day of a video ad play if viewers watch at least 10 seconds (or 97%) of the ad.
This new option, called Engaged View, allows for more accurate attribution of conversions to video ad campaigns.

YouTube is making a change users have been begging for, but there's a catch

YouTube is reducing the number of ad breaks on its platform for long-form content streamed on TVs, but the length of each ad break will be longer.
Users watching YouTube on TV screens will now be able to see the time remaining in an ad break and have the option to skip it.

Microsoft Ads releases AI-powered asset recommendations for video and display ads | MarTech

AI-powered asset recommendations can enhance scale and efficiency in ad creation for various formats, including video and CTV.
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