Seeing More Video Ads in Retail Environments? You're Not Alone.The rise of advertising in physical retail environments shows a significant post-pandemic recovery amidst growing shifts in media consumption.
Video And Generative AI Is Meta's Favorite ComboMeta is testing generative AI tools to simplify video ad creation for advertisers, especially small businesses.
LinkedIn Adds New Premium Video Ad Placement, More AI Ad ToolsLinkedIn introduces video ad placement 'The Wire' and enhanced AI capabilities.
Google TV's free streaming channels look set to get unskippable ads in the futureGoogle is introducing non-skippable ads to free content on Google TV, similar to YouTube ads.
Meta Announces Updates to Advantage+ and Shopping AdsAdvantage+ creative optimizations for video ads on Reels and social appsIntroduction of new ad features like external links in Reminder ads and event notifications
YouTube Expands Long Ad Breaks on CTVYouTube is expanding longer ad breaks to improve Connected TV viewer experience.
Seeing More Video Ads in Retail Environments? You're Not Alone.The rise of advertising in physical retail environments shows a significant post-pandemic recovery amidst growing shifts in media consumption.
Video And Generative AI Is Meta's Favorite ComboMeta is testing generative AI tools to simplify video ad creation for advertisers, especially small businesses.
LinkedIn Adds New Premium Video Ad Placement, More AI Ad ToolsLinkedIn introduces video ad placement 'The Wire' and enhanced AI capabilities.
Google TV's free streaming channels look set to get unskippable ads in the futureGoogle is introducing non-skippable ads to free content on Google TV, similar to YouTube ads.
Meta Announces Updates to Advantage+ and Shopping AdsAdvantage+ creative optimizations for video ads on Reels and social appsIntroduction of new ad features like external links in Reminder ads and event notifications
YouTube Expands Long Ad Breaks on CTVYouTube is expanding longer ad breaks to improve Connected TV viewer experience.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.Publishers are shifting towards interactive advertising to diversify revenue streams.
Reforged Labs launches AI ad-creation service for mobile games in open betaReforged Labs is launching an AI-driven ad creation service for mobile game studios, simplifying the ad-making process and enabling market-ready ads in under 24 hours.
Amazon misses on ad sales while Prime Video push ramps upAmazon's advertising revenue growth in Q2 slowed down, with a focus on expanding video ad offerings and competition in the retail media sector.
Watch: Amazon announces AI-powered tools for creating video adsAmazon introduces AI tools for sellers to create engaging video ads easily.Live image and video generator tools enhance product visibility on the platform.
Amazon misses on ad sales while Prime Video push ramps upAmazon's advertising revenue growth in Q2 slowed down, with a focus on expanding video ad offerings and competition in the retail media sector.
Watch: Amazon announces AI-powered tools for creating video adsAmazon introduces AI tools for sellers to create engaging video ads easily.Live image and video generator tools enhance product visibility on the platform.
How to make User Generated Content (UGC) adverts using AICreating UGC video ads with AI tools has transformed digital marketing.Start with a high-converting script using ChatGPT and the AIDA framework.Using AI for UGC ads is cost-effective, offers faster turnaround, and ensures consistent messaging.
Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor | MarTechMicrosoft expanding Advertising Editor to support Video and CTV ads, including Netflix in CTV network.
How to make User Generated Content (UGC) adverts using AICreating UGC video ads with AI tools has transformed digital marketing.Start with a high-converting script using ChatGPT and the AIDA framework.Using AI for UGC ads is cost-effective, offers faster turnaround, and ensures consistent messaging.
Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor | MarTechMicrosoft expanding Advertising Editor to support Video and CTV ads, including Netflix in CTV network.
Roblox players will now get virtual ad billboards for virtual worldsRoblox introduces video ads on virtual billboards within the metaverse to monetize and connect with Gen Z.
Roku ad push continues with plans to put video ads in OS home screenRoku plans to introduce video ads on its home screen, reflecting a deeper focus on advertising in the streaming industry.
Roku plans to start showing video ads on your homescreenRoku plans to introduce video ads on the homescreen to increase ad revenue potential.
Roku ad push continues with plans to put video ads in OS home screenRoku plans to introduce video ads on its home screen, reflecting a deeper focus on advertising in the streaming industry.
Roku plans to start showing video ads on your homescreenRoku plans to introduce video ads on the homescreen to increase ad revenue potential.
Meta Announces a Range of Updates to Advantage+ and Shopping AdsNew creative optimizations for video ads on Reels and Facebook/Instagram appsEnhancements in feature like external links in Reminder ads and event notifications for advertisers
Microsoft Ads releases AI-powered asset recommendations for video and display ads | MarTechAI-powered asset recommendations can enhance scale and efficiency in ad creation for various formats, including video and CTV.