#video-ads

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advertising
Digiday
2 weeks ago
Marketing

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox aims to expand beyond gaming into a comprehensive digital life destination through e-commerce and video ads. [ more ]
Social Media Today
2 months ago
Marketing

Meta Announces Updates to Advantage+ and Shopping Ads

Advantage+ creative optimizations for video ads on Reels and social apps
Introduction of new ad features like external links in Reminder ads and event notifications [ more ]
New York Post
3 months ago
Marketing

Elon Musk's X hopes to lure back advertisers by letting brands run videos next to creators

Social media platform X will enable advertisers to run video ads next to certain content creators.
This move could help brands prevent exposure to unwanted posts on the platform. [ more ]
Social Media Today
3 months ago
Online marketing

X Makes Its Vertical Video Feed Ads Available to All Advertisers

Video is becoming the dominant form of content on X
Vertical Video Ads are being expanded to all advertisers globally [ more ]
moreadvertising
ReadWrite
1 week ago
Marketing tech

Roblox players will now get virtual ad billboards for virtual worlds

Roblox introduces video ads on virtual billboards within the metaverse to monetize and connect with Gen Z. [ more ]
The Verge
2 weeks ago
Marketing

Roku plans to start showing video ads on your homescreen

Roku plans to introduce video ads on the homescreen to increase ad revenue potential. [ more ]
Ars Technica
2 weeks ago
Marketing

Roku ad push continues with plans to put video ads in OS home screen

Roku plans to introduce video ads on its home screen, reflecting a deeper focus on advertising in the streaming industry. [ more ]
Social Media Today
2 months ago
Marketing

Meta Announces a Range of Updates to Advantage+ and Shopping Ads

New creative optimizations for video ads on Reels and Facebook/Instagram apps
Enhancements in feature like external links in Reminder ads and event notifications for advertisers [ more ]
Investing.com
23 years ago
Marketing

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site. [ more ]
Medium
1 year ago
Marketing

Using SGAI to deliver and play ads with flexibility and scale

Disney+ now offers a lower-priced, ad-supported Basic plan alongside the ad-free Premium plan, utilizing Server Guided Ad Insertion (SGAI) for efficient video ad delivery. [ more ]
Product Hunt
3 months ago
Online marketing

MagicAds.ai

MagicAds.ai generates influencer-style video ads in minutes
Ads are performing like human ads but are cheaper and quicker [ more ]
Social Media Today
3 months ago
Privacy technologies

Meta Launches New Engaged View Attribution Option for Video Ads

Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad. [ more ]
Social Media Today
3 months ago
Privacy technologies

Meta Launches New 'Engaged View' Attribution Option for Video Ads

Advertisers can now measure conversions that occur within one day of a video ad play if viewers watch at least 10 seconds (or 97%) of the ad.
This new option, called Engaged View, allows for more accurate attribution of conversions to video ad campaigns. [ more ]
TheStreet
5 months ago
Privacy technologies

YouTube is making a change users have been begging for, but there's a catch

YouTube is reducing the number of ad breaks on its platform for long-form content streamed on TVs, but the length of each ad break will be longer.
Users watching YouTube on TV screens will now be able to see the time remaining in an ad break and have the option to skip it. [ more ]
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