LinkedIn has unveiled First Impression Ads, a novel video ad format that appears at the top of users' Feeds for one day, designed to create a powerful first encounter with advertisers' content. When tapped, these ads expand to full-screen, enhancing user engagement. This initiative joins other innovative advertising formats like BrandLink and Connected TV ads, showcased during LinkedIn's inaugural NewsFront event. The First Impression Ads are particularly notable for brands aiming to elevate their visibility on key launch dates or during significant campaigns, serving as an impactful means to capture audience attention from the outset.
LinkedIn's First Impression Ads introduce a day-long video ad unit that, when tapped, takes users to a full-screen view, prioritizing visibility and impact.
These ads are designed to provide a bold and broadcast-like presence in the Feed, making them ideal for brands aiming to maximize reach during critical campaign moments.
As part of LinkedIn's first-ever NewsFront, First Impression Ads join a suite of innovative advertising solutions intended to enhance engagement and visibility for brands.
Advertisers can leverage this new format to capture immediate attention, especially on significant launch days, positioning their content in front of a targeted audience effectively.
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