Spotify has repositioned itself from being primarily a digital audio platform to a comprehensive video-plus-audio service. Winning the B2B category at the Drum Awards signifies this successful transformation. A key element of this campaign was the creation of the first music video coded entirely within a media plan, designed to enhance brand perception. The Spotify sales team utilized a tool called 'Spreadsheets generator' to deliver tailored multimedia presentations, a method known as 'Spreadbeats', allowing for a personalized client approach.
Spotify has won the B2B category at the Drum Awards by successfully promoting itself as a video-plus-audio platform, overcoming its initial perception as purely a digital audio service.
The campaign aimed to shift perceptions of Spotify through creative media planning, resulting in the first music video that is both coded and experienced within a media plan.
The innovative use of a 'Spreadsheets generator' allowed Spotify's sales team to create customized multimedia presentations, referred to as 'Spreadbeats', enhancing client engagement.
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