#digital-audio tag

fromMarTech

1 week ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

Marketing tech

Original Audio Lands As Australia's AI-Driven Audio Creative Agency - Podcaster News

Digital audio ad revenue in Australia is growing but remains under-monetized compared to audience reach.

Original Audio aims to enhance audio ad effectiveness through creativity and innovative technology.

fromMarTech

1 week ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

Marketing tech

Original Audio Lands As Australia's AI-Driven Audio Creative Agency - Podcaster News

Spotify is rolling out Audiobook Charts | TechCrunch

Spotify launches weekly Audiobook Charts for the U.S. and U.K., ranking top audiobooks by overall and genre categories based on listening behavior and engagement.

fromExchangewire

2 months ago

Audion Strengthens European Footprint; Appoints Ina Borner as Head of Sales & Market Growth, DACH

Audion appoints Ina Börner as head of sales & market growth DACH to accelerate expansion and commercial momentum across Germany, Austria, and Switzerland.

fromAdExchanger

5 months ago

Acast's CEO On Why Audio Doesn't Need Video - Or Political Ads - To Win | AdExchanger

Digital audio grows steadily but underperforms in ad spend; podcasting remains distinct from video and benefits from programmatic omnichannel opportunities.

6 months ago

Podscribe Releases Q3 2025 Performance Benchmark Report - Podcaster News

Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.

Marketing tech

#iheartmedia

7 months ago

Digital life

iHeartMedia Q2: Digital lifts up overall numbers

10 months ago

Podcasting powers iHeartMedia digital audio revenue in Q1

iHeartMedia's podcast revenue reached $116 million in Q1 2025, indicating strong performance in digital audio.

7 months ago

Digital life

iHeartMedia Q2: Digital lifts up overall numbers

10 months ago

Podcasting powers iHeartMedia digital audio revenue in Q1

iHeartMedia's podcast revenue reached $116 million in Q1 2025, indicating strong performance in digital audio.

E-Commerce

Spotify "Spreadbeats" campaign wins Drum Award

fromEMARKETER

Marketing tech

Spotify dominates Apple and Amazon in digital audio

8 months ago

E-Commerce

Spotify "Spreadbeats" campaign wins Drum Award

fromEMARKETER

Spotify dominates Apple and Amazon in digital audio

Spotify commands a substantial lead in audio streaming among US adults, spending over 32 hours monthly.

Ad-Supported Music Unlocks Access for Audiences and Advertisers

Advertisers must consider audience composition and listening habits on platforms with and without ads.

10 months ago

SCA Supercharges LiSTNER Leadership To Drive Audience And Growth - Podcaster News

SCA strategically reinforces LiSTNER's leadership to enhance its digital audio market position and commercial success.