#digital-audio

[ follow ]
#advertising #podcasting #programmatic-advertising #world-cup #sports-marketing #podcasts #ai-advertising #funding
Podcast
fromDigiday
1 month ago

Podcast engagement drives brand audio spending ahead of World Cup

Marketers face a choice between premium TV reach and alternative digital audio options during the World Cup.
fromExchangewire
1 month ago

Audion Raises $15m for US Expansion & Global Scaling of AI-based 'Performance Audio' Tool

Audion AI, launched in early 2026, is the first AI solution dedicated to audio performance, designed to automate and optimize campaigns at scale and maximize business impact.
European startups
Music production
fromThe Verge
1 month ago

25 years later, is it time for a new iPod?

Growing interest in MP3 players is rising, especially among younger generations, despite Apple's discontinuation of the iPod.
Marketing tech
fromExchangewire
1 month ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Podcast
fromMarTech
1 month ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Podcast
fromTechCrunch
3 months ago

Spotify is rolling out Audiobook Charts | TechCrunch

Spotify launches weekly Audiobook Charts for the U.S. and U.K., ranking top audiobooks by overall and genre categories based on listening behavior and engagement.
Marketing tech
fromExchangewire
4 months ago

Audion Strengthens European Footprint; Appoints Ina Borner as Head of Sales & Market Growth, DACH

Audion appoints Ina Börner as head of sales & market growth DACH to accelerate expansion and commercial momentum across Germany, Austria, and Switzerland.
Marketing tech
fromAdExchanger
7 months ago

Acast's CEO On Why Audio Doesn't Need Video - Or Political Ads - To Win | AdExchanger

Digital audio grows steadily but underperforms in ad spend; podcasting remains distinct from video and benefits from programmatic omnichannel opportunities.
fromPodcaster News
8 months ago

Podscribe Releases Q3 2025 Performance Benchmark Report - Podcaster News

Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.
Marketing tech
fromRAIN News
10 months ago

Spotify "Spreadbeats" campaign wins Drum Award

Spotify has won the B2B category at the Drum Awards by successfully promoting itself as a video-plus-audio platform, overcoming its initial perception as purely a digital audio service.
E-Commerce
Music
fromAdweek
10 months ago

Ad-Supported Music Unlocks Access for Audiences and Advertisers

Advertisers must consider audience composition and listening habits on platforms with and without ads.
Marketing tech
fromPodcaster News
11 months ago

SCA Supercharges LiSTNER Leadership To Drive Audience And Growth - Podcaster News

SCA strategically reinforces LiSTNER's leadership to enhance its digital audio market position and commercial success.
[ Load more ]