#digital-audio

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#programmatic-advertising

The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video | AdExchanger

Programmatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.

The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video | AdExchanger

Programmatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.
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SoundCloud powers programmatic display, video ads with PubMatic

SoundCloud partners with PubMatic to enhance advertising outreach, leveraging programmatic video and display inventory across platforms.

Predictions 2024: Audio

Podcasts have overtaken linear audio in popularity, with 464.7 million listeners globally and over 5 million podcast titles on Spotify.
62% of global marketers plan to increase their ad spend in podcasts in the coming years.

Predictions 2024: Audio

Podcasts have overtaken linear audio in popularity, with 464.7 million listeners globally and over 5 million podcast titles on Spotify.
62% of global marketers plan to increase their ad spend in podcasts in the coming years.

Predictions 2024: Audio

Podcasts have overtaken linear audio in popularity, with 464.7 million listeners globally and over 5 million podcast titles on Spotify.
62% of global marketers plan to increase their ad spend in podcasts in the coming years.

SoundCloud powers programmatic display, video ads with PubMatic

SoundCloud partners with PubMatic to enhance advertising outreach, leveraging programmatic video and display inventory across platforms.

Predictions 2024: Audio

Podcasts have overtaken linear audio in popularity, with 464.7 million listeners globally and over 5 million podcast titles on Spotify.
62% of global marketers plan to increase their ad spend in podcasts in the coming years.

Predictions 2024: Audio

Podcasts have overtaken linear audio in popularity, with 464.7 million listeners globally and over 5 million podcast titles on Spotify.
62% of global marketers plan to increase their ad spend in podcasts in the coming years.

Predictions 2024: Audio

Podcasts have overtaken linear audio in popularity, with 464.7 million listeners globally and over 5 million podcast titles on Spotify.
62% of global marketers plan to increase their ad spend in podcasts in the coming years.
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Award-Winning Audio Agency Airborne Takes Flight - Podcaster News

Airborne will operate independently from ACE to focus on innovation in digital audio and podcasting, enhancing its flexibility and collaboration opportunities.

RAIN Notes: September 27

Digital audio has overtaken traditional formats, representing a marked shift in advertising spending priorities.
Nielsen's proposed changes to listening calculations could dramatically impact radio ratings and audience measurements.

LiSTNR Has A New BFF And He Is A Pretty Big Deal - Podcaster News

The Kelce brothers' podcast New Heights has signed a lucrative deal with Wondery, enhancing its exposure and audience reach.
LiSTNR's partnership with Wondery has significantly increased its digital audio market presence in Australia.

Predictions 2024: Audio

Podcasts have overtaken linear audio in popularity, with 464.7 million listeners globally and over 5 million podcast titles on Spotify.
62% of global marketers plan to increase their ad spend in podcasts in the coming years.

Predictions 2024: Audio

Podcasts have overtaken linear audio in popularity, with 464.7 million listeners globally and over 5 million podcast titles on Spotify.
62% of global marketers plan to increase their ad spend in podcasts in the coming years.
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