Google has released a new help document detailing video ads across different Google surfaces, aimed at enhancing user engagement and brand discovery. These ads, which are currently being tested in the US and Canada, allow businesses to incorporate video assets into their Performance Max campaigns. By placing these ads in lower intent search placements, Google aims to connect potential customers with brand content earlier in their shopping journey, thus creating an interactive experience alongside product information.
Google's recently published document outlines the new video ad formats available on various Google surfaces, aiming to engage users during their shopping journeys.
These visually engaging ads are designed to help brands connect with users more earlier in the shopping process, enhancing discoverability on Google.
Collection
[
|
...
]