#brand-engagement
#brand-engagement

Reddit's CMO Busts Platform Myths

People appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success. [ more ]

9to5Google

Privacy technologies

More Reddit ads will start looking exactly like regular posts

Advertisers can now create Free-Form Ads on Reddit that resemble regular posts with upvotes and comments.

Early results show a 28% higher click-through rate with Free-Form Ads compared to other ad types. [ more ]

Social Media Today

3 months ago

X Shares New Stats on Super Bowl LVIII Engagement and Brand Winners

Super Bowl LVIII engagement on X broke usage records

Brands advertising on air during the game also shared campaigns on X [ more ]

Social Media Today

Reddit Will Share New Usage Insights for Marketers at CES 2024

Reddit is highlighting how its search and social features can benefit brands at CES 2024.

75% of Reddit users are more likely to consider a new brand or product when they see it on the platform. [ more ]

Digiday

Why sports leagues want advertisers to care about games outside finals and playoffs

Sports leagues and brands are using new strategies to win over fans and increase viewership.

Verizon and other brands are offering incentives and creating immersive experiences to engage viewers and make games more appealing. [ more ]

Thehustle

It should be obvious at this point, but if the internet goes wild for your brand, embrace it

Accidental viral marketing can significantly impact a brand's visibility and may lead to increased engagement and interest in products or services. [ more ]

PR Daily

3 weeks ago

The 4 categories of micro-moments - PR Daily

Success hinges on capturing and capitalizing on micro-moments of consumer attention. [ more ]

The Drum

The Drum

Consumers control engagement with brands

Social selling and gamification are key strategies for marketers [ more ]

moredigital-marketing

influencer-marketing

Benzinga

Your Next Weed Promo Could Go Viral: How CannaCribs Is Shaping Social Media With Influencer Marketing

Grow World pioneers cannabis influencer marketing, creating symbiotic partnerships for increased exposure and engagement. [ more ]

Axios

Chobani names Ben Boyd as chief communications officer

Boyd aims to enhance emotional connections with Chobani's brand by sharing human-centric stories.

He plans to incorporate influencers into Chobani's storytelling strategy to appeal to Gen Z consumers. [ more ]

Joinstatus

7 Top-Tier TikTok Spark Ad Examples Featuring Influencers

Influencers have significant impact on TikTok's ad platform

TikTok Spark Ads are beneficial for brands due to higher engagement rates [ more ]

VentureBeat

Paris Hilton's 11:11 Media publishes case study on branded gaming experience on Roblox

Roblox offers immersive brand engagement

Paris Hilton's success in the metaverse [ more ]

Lindsey Gamble

Reddit Announces Reddit Pro Tools To Help Brands Establish & Grow Their Organic Presence - Lindsey Gamble

Reddit Pro testing with major brands like Taco Bell, NFL, Wendy's, The Wall Street Journal.

Reddit Pro offers tools for engagement, content sharing, and performance tracking for brands. [ more ]

moreinfluencer-marketing

Creative Bloq

We need to talk about Ryanair's social media

Companies like Ryanair use social media to mock criticisms and engage with customers through humor.

Brands like Ryanair, Oatly, and Paddy Power utilize irreverent and sometimes controversial content on social media platforms. [ more ]

Digiday

1 week ago

Why The Voice is investing in a cross-platform metaverse strategy

The Voice expands into the metaverse to enhance fan engagement and leverage brand presence without the need for regional partners. [ more ]

CityAM

3 days ago

London's most respected ad guru on why data giants Publicis and WPP have it wrong

Advertising landscape is evolving, shifting towards more creative and culturally relevant approaches. [ more ]

Buffer: All-you-need social media toolkit for small businesses

2 weeks ago

Organic vs Paid Social Media: The Ideal Hybrid Strategy

The key is not to choose between organic and paid social media but to leverage both to enhance marketing strategies significantly. [ more ]

Exchangewire

4 weeks ago

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion. [ more ]

The Drum

4 weeks ago

People are bored of social media ads, so let's get creative

To stand out in social media advertising, focus on creating authentic and non-traditional content that engages with the audience in a meaningful way. [ more ]

Benzinga

PhonePe, Paytm Could Soon Try Out Audio Ads On Their Sound Box Devices

Fintech giants like PhonePe and Paytm are considering airing audio ads through sound boxes in retail outlets.

Collaboration with FMCG players like Mondelez and Tata Consumer Products for embedding audio spots post-transaction.

Opportunity to transform transactional devices into broadcast stations, with potential benefits for both merchants and customers. [ more ]

Entrepreneur

1 week ago

European startups

Exploring How Virtual Reality is Changing Startups | Entrepreneur

Virtual reality (VR) technology offers startups a unique way to engage customers and create lasting impressions through immersive experiences. [ more ]

beehiiv Blog

2 weeks ago

Deliverability

Transactional Email Best Practices: Make Ordinary Messages Extraordina

Transactional emails are essential workhorses in marketing, although not glamorous, they play a crucial role in engaging and informing your audience. [ more ]

Adweek

Creator Roundtable: What Creators Think About Brand Deals

Sports marketing is a hot topic for marketers.

Brands may struggle with understanding new platforms like TikTok. [ more ]

Shopify

Artificial intelligence

AI 3D Model Generation Tools for Businesses (2024) - Shopify

Ecommerce companies are leveraging 3D, AR, and VR technologies for enhanced brand experiences and increased sales.

Generative AI tools can create text, video, and 3D images with minimal human effort, enabling focus on high-level creative tasks. [ more ]

The Drum

3 months ago

Artificial intelligence

AI for CX: a little more conversation, a little less (in)action

Conversational interactions are key to bridging the gap between customers and brands

Technology should work in harmony with the human touch for the best customer experiences [ more ]

The Drum

Social is lost to preachers, drunks and mad dogs. We need another town square

Social media is becoming less hospitable for users, leading to a shift to smaller, intimate online spaces.

Brands are finding it challenging to connect with their target audience in the evolving digital landscape. [ more ]

The Drum

The Drum

Gaming has a global audience of over 3 billion and continues to thrive, with players spending approximately 8.5 hours per week on gaming content.

Brands have opportunities in in-game advertising to creatively engage with diverse gaming audiences and utilize new technologies. [ more ]

South China Morning Post

Revolutionising marketing: from AI insights to Gen Alpha engagement at leading digital marketing industry conference

AI in digital marketing future

K-pop's influence on brand engagement

Brand purpose and changes driven [ more ]

Social Media Today

TikTok Shares Insights with Monthly Trends Digest

Trend Moments versus Trend Signals

Challenges in keeping up with Trend Moments [ more ]

Forbes

Council Post: Nine Effective Elements To Include In Your Next Email Marketing Campaign

Email marketing is a popular and effective tool for generating sales and brand engagement.

Innovative email marketing campaigns incorporate elements like digestible summaries, personalized experiences, and counterintuitive themes. [ more ]

Forbes

BrandStorytelling BrandVoice: Revolutionizing The Measurement Of Branded Funded Entertainment

Super Bowl commercials focus on immediate attention, but may lack long-term brand engagement impact and alignment with audience emotions/values.

Investing in deeper storytelling formats can lead to real ROI, brand recall, and longevity. [ more ]

Berlin Startup Jobs

Job Vacancy: (Junior) Sales Manager (f/m/x) // Enefty Technologies | Sales Jobs | Berlin Startup Jobs

Enefty uses web3 technology to enhance loyalty programs for lifestyle brands.

Enefty is seeking a (Junior) Sales Manager to contribute to their fast-growing success. [ more ]

The Drum

4 months ago

Whatever happens to Elon Musk's X, 'everything apps' are the future - just ask WeChat

WeChat is a super app in China that provides a wide range of services in one place.

Brands are using WeChat's mini programs to engage users and drive customer loyalty. [ more ]

Digiday

Podcast

Podcasts are at the center of cultural moments: Why advertisers and publishers need to tap into the medium in 2024

Spotify saw a 967% increase in Barbie-related podcast streams after the release of the Barbie film.

Podcasts are highly influential among Gen Zers and have become a prominent way for listeners to engage with brands. [ more ]

Sfgate

Social media marketing

Social Media Live Streaming: Platforms to Use and Top Tips

Social media live streaming enhances brand engagement and fosters customer relationships.

Live streaming allows businesses to reach a wider audience and create interactive and immersive experiences. [ more ]

Social Fresh