#brand-engagement

#brand-engagement

At a round table held by the UK Advertising Export Group and Marketreach in Cannes, panellists discussed and analyzed why direct mail may have been overlooked in the media mix historically, but why it's increasingly becoming the go-to channel by brands.

This is where the disconnect between content creation and content distribution becomes painfully clear.

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.

Brands need to meet Gen Alpha where they are: in gaming, as this generation engages with digital spaces for socializing and self-expression.

In this ever-evolving, fervent NASCAR ecosystem, solely relying on transactional sponsorships wouldn't get you anywhere.

The most effective Coachella activations are crafted with intention, tapping into cultural relevance and channeling fandom energy, sparking intrigue that brands dream about.

The campaign's global impact cemented LEGO's relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity.

"I can reach a lot of people myself," said Austin, who has about 2 million followers across all platforms. "So sending a creator like me to an experience, I am engaging my followers to get that awareness."

The whole colleague-centric social engagement is especially powerful in communicating brand authenticity and differentiating from competitors who focus solely on online.