#brand-engagement

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fromPR Daily
4 days ago

The Scoop: 'Roomies' is technically an ad. It hasn't had a single brand mention. - PR Daily

Bilt's comedy series 'Roomies' effectively markets without overt advertising through organic engagement on social media.
fromInc
6 days ago

This Social Media Manager Turned Her Mistake Into a 277 Percent Sales Lift

So far, these Ryan-themed TikToks have reached more than three million views collectively and achieved the highest social media engagement for Sweet Loren's to date.
E-Commerce
fromFortune
1 week ago

From United Airlines to Olive Garden, brands turn orange, tying themselves to Taylor Swift's economic superpowers

Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts.
Music
Marketing
fromThe Drum
1 week ago

Judge of the Day: Papa Johns' Carson Mason on generative AI's limits, spotting performative purpose, and the underrated power of psychology in content

Generative AI is a tool that enhances creativity but risks originality when over-relied upon.
Marketing
fromThe Drum
2 weeks ago

Why speed festivals offer the perfect setting for brand activations

Non-automotive brands increasingly engage with events like Goodwood Festival of Speed to connect emotionally with consumers.
#experiential-marketing
E-Commerce
fromExchangewire
2 weeks ago

Berocca Ignites 71% Listener Action with NumberEight's Smart Targeting - ExchangeWire.com

ID-less targeting with real-time mobile sensor data drove the success of Bayer's Berocca campaign, significantly boosting engagement and brand loyalty.
#instagram
Fundraising
fromForbes
2 weeks ago

The $11.5 Million YouTuber Campaign Changing Brand Strategy

Authentic purpose in advertising delivers measurable outcomes and fosters trust.
#sports-marketing
fromDigiday
3 weeks ago
E-Commerce

CMOs look for better measurement to justify sports sponsorship spending

Marketers struggle to evaluate the ROI of sports sponsorships, despite increased investments expected in the coming years.
fromForbes
4 months ago
Media industry

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
Media industry
fromForbes
4 months ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
E-Commerce
fromThe Drum
4 weeks ago

Treat creators as a strategic asset, not a one-off social play

Creators can significantly enhance marketing effectiveness through strategic, data-informed approaches.
Marketing
fromBusiness Matters
1 month ago

A 2025 Guide to Running Giveaways without Devaluing your Brand

Careless giveaways can diminish brand value, while targeted, creative promotions can effectively engage and grow audiences.
Marketing tech
fromForbes
1 month ago

18 Powerful Applications Of AI Agents In Marketing

AI agents are transforming brand engagement, requiring marketers to evolve into AI facilitators for campaign efficiency.
fromBusiness Matters
1 month ago

How Data-Driven Insights are Enhancing Brand Engagement at Vibe Marketing

Brand engagement now focuses on timing, relevance, and actionability, not just storytelling.
Vibe Marketing transforms raw data into real-time signals for campaign optimization.
Vibelet provides real-time insights to improve brand responsiveness during campaigns.
Marketing
fromBusiness Insider
1 month ago

Tesla, Netflix, and StubHub are seizing on the viral 'ColdplayGate' moment

Brands leverage viral moments like ColdplayGate for marketing and social media engagement.
fromFast Company
1 month ago

This is how B2B companies can leverage brand trips to build connections

Brand trips are increasingly being utilized by B2B firms to engage creators and influence buying decisions.
fromBuzzFeed
1 month ago

27 Cratejoy Subscription Boxes That'll Keep Your Kids Entertained All Summer

Unboxing products has evolved into a significant event, drawing audiences to the experience itself.
#tiktok
fromTechCrunch
1 month ago
Social media marketing

TikTok is testing its own version of Instagram's 'broadcast channels' | TechCrunch

fromHubspot
4 months ago
Social media marketing

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

fromTechCrunch
1 month ago
Social media marketing

TikTok is testing its own version of Instagram's 'broadcast channels' | TechCrunch

Marketing tech
fromLindsey Gamble
3 months ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Marketing tech
fromSocial Media Today
3 months ago

TikTok Expands Ad Placement Options for 'Pulse' Campaigns

TikTok's Pulse Premiere enhances ad placements alongside trusted content from premium publishers during significant events and cultural moments.
fromHubspot
4 months ago
Social media marketing

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

fromThe Drum
1 month ago

Direct mail's 'glorious comeback' dissected in detail on the Croisette

At a round table held by the UK Advertising Export Group and Marketreach in Cannes, panellists discussed and analyzed why direct mail may have been overlooked in the media mix historically, but why it's increasingly becoming the go-to channel by brands.
Marketing
#content-marketing
fromstupiddope.com
1 month ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromDigiday
3 months ago
Marketing tech

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

fromstupiddope.com
1 month ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromDigiday
3 months ago
Marketing tech

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

fromstupiddope.com
1 month ago

You Hired a Fashion Content CreatorNow What? How to Turn Great Content Into Real Results | stupidDOPE | Est. 2008

This is where the disconnect between content creation and content distribution becomes painfully clear.
Fashion & style
fromDigiday
2 months ago

Brands get in on NBA Finals buzz as fan excitement ramps up

Brands are leveraging the NBA Finals to engage consumers through innovative campaigns and promotions.
Athletes and sporting events are crucial for brands aiming to connect with audiences during key moments.
#social-media
fromForbes
2 months ago
Social media marketing

How Agencies Are Leveraging 15 Social Media Updates Right Now

Staying updated on social media platform changes is crucial for marketers to maintain relevance and competitiveness.
fromAdweek
3 months ago
Social media marketing

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
Social media marketing
fromForbes
2 months ago

How Agencies Are Leveraging 15 Social Media Updates Right Now

Staying updated on social media platform changes is crucial for marketers to maintain relevance and competitiveness.
Social media marketing
fromAdweek
3 months ago

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
fromExchangewire
2 months ago

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Google Publishes About Video Ads Help Document

Google has launched new video ad formats for web, image, and shopping search to engage customers and enhance brand discovery.
Marketing tech
fromThe Drum
2 months ago

Eye eye: how smart brands are rewriting the rules of retail visibility

Creative innovation in marketing can derive from behavioral insights rather than just digital solutions.
#gen-z
fromModern Retail
3 months ago

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack

Apparel brands are increasingly using Substack for direct engagement and marketing, showcasing their identity through unique content.
fromFast Company
3 months ago

Gaming is the key to reaching Gen Alpha consumers

Brands need to meet Gen Alpha where they are: in gaming, as this generation engages with digital spaces for socializing and self-expression.
Video games
fromHackernoon
3 years ago

Reach 400K+ Tech Readers with HackerNoon Newsletter Ads | HackerNoon

HackerNoon Newsletter effectively connects brands with over 400,000 tech enthusiasts at a manageable cost.
#advertising
fromCreative Bloq
3 months ago
Graphic design

From LEGO to Nokia: The best print ads of the 2000s are a wild nostalgic ride

The first decade of the millennium saw print ads making a significant impact despite the rise of digital media.
fromPCMag Middle East
3 months ago
Marketing tech

Snapchat Introduces Sponsored AI Lenses for Advertisers

Snapchat's new Sponsored AI Lenses enhance brand engagement through personalized AR experiences.
fromEntrepreneur
3 months ago

What Small Business Owners Should Know About Influencer Marketing | Entrepreneur

Brands must prioritize authenticity and long-term engagement over short-lived viral campaigns.
Elevating the definition of influence includes both online and offline strategies for consumer engagement.
fromEssentiallySports
3 months ago

The Right Way to Earn Profits: Veteran Strategist John Andrews on Digital Marketing and Content Strategy

In this ever-evolving, fervent NASCAR ecosystem, solely relying on transactional sponsorships wouldn't get you anywhere.
Marketing tech
Media industry
fromThe Drum
3 months ago

Why South China Morning Post still bets on print in a digital-first world

SCMP embraces print media alongside digital innovations, recognizing its unique role in building trust and deeper engagement with audiences.
fromForbes
4 months ago

How To Elevate PR Campaigns: 20 Creative Storytelling Ideas

Public relations professionals need to craft narratives for brand stories to effectively resonate with consumers.
fromAdweek
4 months ago

Why Coachella's OOH Campaigns Have Such Lasting Appeal

The most effective Coachella activations are crafted with intention, tapping into cultural relevance and channeling fandom energy, sparking intrigue that brands dream about.
Media industry
Social media marketing
fromPhys
4 months ago

How mobile devices shape the way Gen Z interacts with brands, spends money

Mobile marketing significantly influences Gen Z purchasing decisions in Poland, with mobile devices integral to their identity and brand interactions.
fromSocial Media Today
4 months ago

Snapchat Will Now Enable Brands to Sponsor Its Creator Education Events

"Since launching in 2022, we've hosted over 50 Snap Schools across the US, MENA, Europe, India, and Mexico, where creators engage with Snapchat best practices."
Social media marketing
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