Taylor Swift's forthcoming album "The Life of a Showgirl" invites major companies to engage in marketing related to her influence. Swift's tours notably impact local economies, with her Eras Tour crossing a billion dollars in earnings. Following her announcement on the podcast, brands quickly adopted orange-themed marketing strategies. Various corporations, including United Airlines and Olive Garden, utilized social media for promotion. Additionally, programs like Google introduced celebratory features, showcasing the expansive reach of Swift's brand and the economic benefits linked to her appearances.
Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts.
Companies are no longer waiting to capitalize on Swift's gravitational pull and orange-themed memes from big brands began rolling out almost immediately.
Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced.
Google is using its search engine to celebrate the October release of Swift's 'The Life of a Showgirl.' Users who search for 'Taylor Swift,' are greeted with a stream of orange digital confetti.
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