After mistakenly using the Sweet Loren's TikTok account, Ryan Weitz posted 45 videos, joking about the incident and engaging followers. Her authentic storytelling attracted over three million views and increased the brand's following by over 32%. This unexpected promotion resulted in a 277 percent sales boost, demonstrating the power of social media engagement driven by spontaneity and genuine interaction. Sweet Loren's is now focused on how to sustain and honor the attention garnered by this incident.
So far, these Ryan-themed TikToks have reached more than three million views collectively and achieved the highest social media engagement for Sweet Loren's to date.
Weitz posted 45 TikToks about the situation, showcasing the text thread with her manager and pitching a new 'Fudged Up the Name' flavor.
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