Duolingo has entered a period of silence on its social media accounts, replacing typical content with cryptic messages and emojis. This drastic change sparked speculation about a potential hack but is believed to be a deliberate marketing strategy by the company. CEO Luis von Ahn hinted at a shift to an AI-first strategy, prompting negative feedback from users. The marketing team has a history of bold campaigns, indicating that this silence serves as an experimental strategy for engagement, enhancing the brandâs cultural relevance over the years.
Let's just say we're experimenting with silence. Sometimes, the best way to make noise is to disappear first.
Real eyes realize real lies.
The marketing team killed its green owl mascot, Duo, changing its social media icons to depict a dead Duo with crosses in its eyes.
Duolingo's 51-strong marketing team has spent the past four years fine-tuning the brand's social-first approach.
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