Audible's strategy, as outlined by Rosina Shiliwala at ADWEEK's Social Media Week, focuses on building brand affinity through social media engagement, particularly with platforms like TikTok and Instagram. The company emphasizes immersive audio storytelling and aims to connect with book lovers using authentic, humorous content. Given that a significant percentage of Gen Z discovers audiobooks through social media, Audible is keen on discovering where fans engage. The brand amplifies real fan interactions and unplanned content through collaborations with creators, resulting in viral engagement and media attention.
We're not just in the business of audiobooks, we're in the business of immersive audio storytelling. That requires connecting with book lovers through authenticity, humor, and irreverence.
We study where fans congregate, what excites them, and how they engage. It was authentic, it was unplanned, and it was driven by real fan engagement.
Collection
[
|
...
]