Snapchat has introduced Sponsored AI Lenses, a new advertising format using its generative AI technology to create immersive augmented reality experiences for brands. By allowing users to apply AI-generated effects, this feature personalizes user interactions with branded content, aiming for more engaging and shareable experiences. Coldplay is one of the first to utilize this format for their "Moon Music" project, highlighting the creative possibilities. Designed to capitalize on high user engagement rates in the GCC region, these lenses streamline the ad production process and promise increased impressions compared to standard formats.
Snapchat's Sponsored AI Lenses transform brand engagement through immersive AR experiences, enabling personalized interactions and enhancing daily user expression via generative AI technology.
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