Brand Building Brilliance from Best Buddies

Lise Lozelle, formerly with major brands like Pepsi and FedEx, now leads communications for Best Buddies International, promoting engagement for those with disabilities. Her varied background in business and nonprofit sectors informs her marketing strategies, emphasizing the importance of relationship-building over solicitation. She believes that potential donors need to first feel connected to the cause before being asked for support, highlighting that the key to successful nonprofit marketing is making meaningful connections rather than simply asking for money.

You don't marry someone on the first date. If you want someone to give money to you, you need to make them feel good about it first.

Let's build a relationship with people and give them bite-size pieces of how they can learn about your organization.

Read at Hubspot