Albertsons is launching a pilot program for digital advertising displays in-store during summer, in collaboration with Stratacache. This initiative includes deploying screens in high-traffic areas, such as store entrances and produce departments, to engage customers effectively. The pilot aims to improve measurement of ad performance through closed-loop metrics, enabling brand partners to assess direct sales and overall impact. Mondelez has been named the first partner, with plans to roll out this technology across more stores based on trial results. The initiative highlights the ongoing importance of physical retail spaces in driving brand connections.
Albertsons’ pilot program for digital ad displays, leveraging technology from Stratacache, aims to enhance in-store advertising measurement and customer engagement.
By deploying screens in high-traffic areas, Albertsons hopes to capitalize on strategic touchpoints during the shopping journey, improving brand visibility and sales.
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