#in-store-marketing
#in-store-marketing

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The Worst Part About Visiting Costco, According To Shoppers - Tasting Table

Third-party salespeople in Costco warehouses cause the most irritation due to pushy, socially pressured tactics that disrupt shoppers’ quick trips.

fromRetail Brew

2 months ago

All about attention with GSTV's Sean Mccaffrey

We're underestimating the fluidity and opportunity between physical and digital consumer behavior in marketing. Marketers and their associated media spend still obsess a little too much on things like digital metrics, social metrics, viewership, etc. We forget that as consumers, we bought it, we watched it, we listened to it, we viewed it—that's a very fluid experience through the digital and physical world.

Marketing tech

Marketing

fromMarketing Dive

5 months ago

Delivering effective in-store messaging: evidence-based best practices

Evidence-based, fit-for-purpose in-store messaging converts shopper intent into action, driving measurable sales by leveraging high foot traffic and compelling creative with closed-loop measurement.

#retail-media

fromFood Dive

5 months ago