fromSilicon Canals
3 hours agoWhy Costco's $5 rotisserie chicken is a loss leader and what they're actually making money on - Silicon Canals
Every time you walk out of Costco with that perfectly golden $4.99 rotisserie chicken, you've just helped them lose money. That's right - Costco's CFO stated in 2015 that Costco loses between $30 to $40 million annually on their famous rotisserie chickens. Yet somehow, this wholesale giant continues to thrive, with net sales reaching $249.6 billion in fiscal 2024. What's going on here?
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