"Costco's version of this beloved regional delicacy from Kansas City is made using beef brisket, brown sugar, maple syrup, coffee, onion and garlic powder, and citrus extracts among many other ingredients."
""Tough," "chewy," "horrible," and "not good" are among the first few words mentioned on a Reddit thread about what people thought of Kirkland's burnt ends."
""I would sooner call a stack of McRibs authentic BBQ before I would ever suggest eating these 'burnt ends,'""
""Very overpriced," as one Redditor wrote, noting, "I've tried them twice and been disappointed both times.""
Kirkland Signature began in 1995 to supply members with high-quality products at reasonable prices and became a prominent private label. The Kirkland Burnt Ends product is prepared from beef brisket with brown sugar, maple syrup, coffee, onion and garlic powder, and citrus extracts among other ingredients. Consumer response has skewed negative, with many reviewers calling the product tough, chewy, gross, or chemically flavored. The product's price—around $13.49 per pound—draws criticism as significantly higher than brisket prices near $3.59 per pound. Multiple shoppers reported repeated disappointment, and advice exists for attempting to salvage purchased portions.
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