"The people working behind the sample cart are hired by Club Demonstration Services (CDS), an events marketing company that sets up these demonstrations to sell their client's products. The "sales advisors" aren't just there to hand out free samples. They take care of preparing the food, which can involve everything from portioning out chip samples and serving drinks to more involved heating and serving methods."
"Beyond food preparation, CDS sales advisors have extensive product knowledge, promoting the features of the food or beverage brand and answering questions about their offerings. Most people simply rush to the product demonstration cart to grab a sample from the limited batch and rush off. If you actually stuck around long enough, the sales advisors give you a quick breakdown of the product's ingredients and benefits. Ultimately, their job is to give you the best tasting experience and close the sale."
Costco sample stations are staffed by Club Demonstration Services (CDS) employees rather than Costco employees. CDS sales advisors prepare and serve food samples, handling portioning, heating, and beverage service. Sales advisors also promote product features, answer customer questions, and provide quick explanations of ingredients and benefits. Free samples encourage impulse purchases of the sampled product and related categories, increasing overall store sales. Many shoppers grab limited samples quickly without listening to the pitch, but sales advisors aim to create an appealing tasting experience and ultimately close sales. Sampling busiest times and etiquette can affect the experience.
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