#impulse-buying

#impulse-buying

Black Friday used to have a very specific look: people bundled in blankets, holding warm coffee, standing in long lines outside stores before the sun came up. Some still show up for that, but most of the day has shifted online. It's less about crowds and more about scrolling in a warm bed, checking deals between tasks, and letting the hype find you wherever you are. The tradition didn't fade, it just changed shape.

Digital ads are now the equivalent of a print or out-of-home ad. Why? Because extensive neuroscience studies, conducted by Mars, show that similar to these traditional methods, marketers now only have about two seconds to capture consumers' attention in the digital realm.

This is the kind of hack that works because it's flexible and real. It helps you stick to your budget without it feeling like punishment.