Most Costco items carry higher baseline prices online because web prices incorporate shipping and Costco does not price-match warehouse prices. Same-day or two-day shipping can add a $3 delivery charge per item, with same-day grocery delivery available through Instacart and vendor-specific fees also possible. Some online items ship with no extra fee, and the $3 surcharge for two-day shipping is waived on orders of $75 or more. Online ordering reduces impulse purchases by removing in-store displays and samples and by offering a searchable catalog that helps shoppers stick to planned purchases.
Costco is a lot like Disneyland: An American icon that offers an experience so unique, visitors are willing to tolerate expensive entrance passes, crowded parking lots, and long lines. But if you're okay with missing the free samples and famous hot dogs, you might actually save cash by ordering online instead. Your buying habits ultimately determine whether you should shop in-store or on Costco's website.
A crucial point here is that most - but not all - Costco items have a higher baseline price online. On its website, the company explains that it factors shipping expenses into web store prices and does not price match with its warehouses. You'll pay even more if you choose same-day or two-day shipping, which are the only options for some grocery items.
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