"Internet bazaars like Temu have gone through the roof in popularity as much for their apparently unbeatable prices as because of how they gamify shopping. One of their flashiest attractions is the promise of "big bonus discounts." Their casino-style mechanisms that give users discounts, vouchers, or credits, at first glance seem to be a nice bonus. In fact, they are a quiet but powerful tactic to push buyers into putting more products into their baskets."
"In the retail environment, however, gamification has special potency because it relates directly to expenditure. Temu and similar apps incorporate "prize wheel" into the user experience to simulate the thrill of the slot machine, providing an opportunity to "win" coupons, further discounts, or even free shipping. This is a tactic borrowed from the online gaming world, where free spins are popular form of casino bonus."
Gamified marketing tactics implement casino-style mechanisms such as prize wheels and spin-the-wheel discounts to provide variable rewards and a sensation of winning. These mechanisms create urgency, excitement, and intermittent reinforcement that encourage consumers to add more items and make impulsive purchases. Platforms like Temu combine low prices with game-like bonus offers to amplify engagement and spending. Variable rewards—random coupons, vouchers, or credits—trigger repeat interactions and small wins that sustain shopping behavior. Awareness of these tactics enables consumers to make more intentional choices by setting budgets, delaying purchases, comparing prices, and disabling or ignoring gamified prompts to avoid unnecessary spending.
Read at What's Trending
Unable to calculate read time
Collection
[
|
...
]