fromMarTech
23 hours agoGamification has promise and pitfalls | MarTech
Gamification is one of those shiny objects that periodically captures companies' attention - a tactic that promises to boost engagement and revenue metrics. After all, everyone else seems to be doing it, so why not your company, too? At its core, gamification means applying game design elements in non-game contexts to tap into human motivation - boosting engagement and participation over time. In marketing, that can translate into higher revenue, stronger loyalty and longer customer lifetime value.
Marketing














