When we rolled out a custom-built company GPT to our 14,000 teammates several years ago, we saw three clear groups emerge. First, there was the 'jump-in-with-both-feet' crowd. These are the early adopters who treat anything new like a shiny toy. Next were the skeptics who wondered how much of an impact AI would have on their daily work lives. And finally, there was a big group that genuinely wanted to learn but didn't know where to start.
In many ways, public health can't afford to ignore gamification. Addiction is already gamified-and it's winning. As one example, "smart" vapes now feature screens, rewards, animations, and puff tracking. These high-tech devices have become top-selling products, with 32% of youth and 33% of young adults reporting using vapes with screens, games, or Bluetooth connectivity in the past month. These products are applying the same engagement strategies used in consumer tech to drive repeat use and ultimately sustain addictive behavior.
The publisher worked with tech startup company Axiom (Axiom founder and CEO Jeff Yam is a Forbes board member) to build its own prediction platform - Forbes Predict - which will launch in beta in February. Unlike real-money prediction markets like Kalshi or Polymarket, Forbes' platform lets readers make forecasts and track results in exchange for tokens. It's designed for engagement, not wagers.
The online casino industry is evolving rapidly, and operators are exploring new ways to engage and retain players beyond traditional promotions. Historically, casinos have relied on bonuses, loyalty points, and advertising to attract users. While effective in the short term, these methods often encourage passive engagement, with limited long-term impact on retention or revenue. As the digital entertainment landscape becomes more competitive, operators are turning to innovative approaches that integrate technology, behavioral science, and gamified experiences.
Two years ago, I started learning Japanese on Duolingo. At first, the daily accrual of vocabulary was fun. Every lesson earned me experience points a little reward that measured and reinforced my progress. But something odd happened. Over time, my focus shifted. As I climbed the weekly leaderboards, I found myself favouring lessons that offered the most points for the least effort.
The term gamification, which means applying game design principles in other contexts, became a buzzword about 15 years ago, mainly driven by companies offering to gamify business processes. The approach aims to leverage game mechanics to increase engagement and motivation ("Get on the leader board!" "Gain power-ups!" "Level up your character!"), so it naturally became popular in education. Multiple studies show that incorporating game elements into learning tasks can boost results.
Gamification is one of those shiny objects that periodically captures companies' attention - a tactic that promises to boost engagement and revenue metrics. After all, everyone else seems to be doing it, so why not your company, too? At its core, gamification means applying game design elements in non-game contexts to tap into human motivation - boosting engagement and participation over time. In marketing, that can translate into higher revenue, stronger loyalty and longer customer lifetime value.
The second annual connected packaging study from Appetite Creative polled 968 marketing execs at the start of 2023 and found a sharp rise in practitioners willing to invest in the medium. 88% of respondents say they are planning a connected packaging campaign this year and 92% agree that it is increasingly important. Last year, only 59% planned such a campaign and only 85% considered it important.
Government training has never been more critical or more complex. From active shooter preparedness to cybersecurity readiness, public servants are increasingly called to navigate high-stakes scenarios where decisions can have life-or-death consequences. Traditional training methods like static presentations, dense manuals, or infrequent workshops often fail to engage or prepare participants for the dynamic challenges they face. Enter gamification: the application of game design principles to non-game contexts.
Levels = Grades. Each year is a level. Pass to advance, fail and repeat. Quests = Academic years. Fixed-time missions with objectives to complete. Points = Marks. Harder questions yield more points. Leaderboards = Ranks. Students are compared against each other. Some schools even split leaderboards across sections of the same grade. Boss fights = Board exams. High-stakes challenges that gate access to the next stage.
Where Does EdTech Growth Come From? Learning tech companies have evolved a lot during the past decades, and changes like AI, hybrid learning, and immersive technologies have played a crucial role. CEOs are usually the masterminds behind a company's business growth strategies. They are the visionaries and core decision-makers who inspire team members. The CEO playbook for EdTech business growth strategies is always evolving according to the latest trends and industry changes,
The Nintendo Tabla concept reimagines this ancient percussion instrument through the lens of Nintendo's playful design philosophy. Drawing inspiration from Nintendo Switch accessories, this electronic tabla embraces the company's signature approach: toy-like aesthetics with premium quality, soft curves paired with bold color accents, and intuitive controls that feel natural from the first touch. The result transforms an intimidating traditional instrument into something that invites exploration and experimentation.
The world of education has transformed rapidly in recent years. Traditional classrooms have been replaced by virtual ones, where learners can gather from any place in the world and acquire knowledge that would otherwise be inaccessible to them. Virtual training, as it is commonly known, has opened a world of opportunities for learners, and it is only evolving as time goes by.
Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they "dive deeper into topics." Google describes the game as follows: This Google Search mini-game invites you to dive deeper into topics you think you know with a series of trivia questions. Discover new interests and earn shiny badges as you conquer each challenge.
Focus Friend centers around an adorable animated bean who loves to knit and decorate his room. When the user sets a timer in the app, the bean is able to knit in peace-as long as no other apps are opened. Once the time is complete, he produces knitted goods (such as socks) that can be used to purchase quaint little decorations. If he's interrupted, though, his knitting is ruined and he becomes visibly sad.
Behind every decision regarding how you allocate your precious time on earth - every meal, every subscription, and every purchase - you weigh whether something is 'worth it.' And underneath each decision lurks a tangled matrix of emotions, biases, social programming, narratives, justifications, and scheming about money and value.
Data-driven personalization transforms how entertainment brands connect with audiences, delivering tailored offers based on customer preferences and enhancing engagement through smart analytics.
Gamification has become a key feature of how digital media companies pull customers in and keep them engaged, shaping interactions with news apps, streaming services, and fintech tools.
Unlike many UK casinos that stick to a conventional formula, Duelz stands out because of its commitment to gamification and competitive play.
