When Gamification Goes Too Far: Signs Your Product is Becoming Predatory
Briefly

A personal account highlights how Tinder's features have contributed to an addiction-like experience among users. The app's transformation, driven by design choices that prioritize user engagement over meaningful interactions, has prompted concerns and even a lawsuit. With vague algorithms, limited swipes, and gamified elements, users experience artificial needs and psychological dependencies. The article examines warning signs of predatory systems in product design, emphasizing the negative impacts of obscured monetization strategies and discomfort as a manipulative advantage, contrasting them with healthier gamification strategies found in other applications like Duolingo.
"I realized I was opening it a hundred times a day but rarely messaging anyone," he told me.
"2 matches in a month and then the day my free trial runs out, 21 likes?" - Reddit user hadenoughofitall.
Healthy gamification enhances intrinsic motivation - it makes people want to do something they already found valuable.
Loss aversion is approximately twice as powerful as the pleasure of gaining something. Predatory systems weaponize this discomfort.
Read at Medium
[
|
]