#tinder
#tinder

The Drum Live: How Tinder is revolutionizing love and marketing

Tinder intertwines product features with inclusive storytelling to support LGBTQ+ community. [ more ]

Axios

Bumble plans app relaunch and slashes workforces

Bumble plans to lay off 30% of its workforce and relaunch its dating app to appeal to younger users.

Tinder and Bumble are introducing new features to attract younger users, including easier profile creation and AI photo selection. [ more ]

Adweek

Tinder Celebrates Fluid Gen Z Connections for Dating Sunday

Dating Sunday is the busiest day of the year for online dating platforms, with a surge in messages and likes.

Tinder is launching advertising for the first time on Dating Sunday, with the third installment of its global campaign 'It Starts With a Swipe'. [ more ]

The Verge

Tinder is making it harder to get a blue verification checkmark

Tinder adding ID verification for profiles

Double-layer verification process with ID and video selfie [ more ]

Mail Online

Tinder lets users scan their passport to confirm their identity

Tinder introduces photo and ID verification for user profiles to enhance safety.

Catfishing has been a prevalent issue in online dating, and Tinder's new verification tools aim to mitigate this risk. [ more ]

www.fastcompany.com

How Tinder's new CEO plans to refresh the legacy app

Tinder's new CEO, Faye Iosotaluno, wants to bring about a category shift in online dating.

Tinder's paying user base has been in decline, but the company expects a stronger payer base going forward. [ more ]

Mail Online

I was catfished by the Tinder Swindler - the key signs I missed

22% of Britons have fallen victim to catfishing in their lifetime.

Cecilie Fjellhoy, a victim of the 'Tinder Swindler', shares her experience and advises on red flags to look for. [ more ]

The Drum

Tinder presents four playful plot twists ahead of online 'Dating Sunday' frenzy

Tinder released four playful ads to mark 'Dating Sunday', the busiest day of the year for online dating.

The ads build on the 'It Starts with a Swipe' campaign and reflect the fluidity and diversity of Gen Z relationships on Tinder. [ more ]

New York Post

The busiest day on dating apps is on the way - here's why it's your best chance at love

The first Sunday in January is the busiest day of the year for online dating.

On 'Dating Sunday,' Tinder sees an increase in messages sent, faster response times, and more likes on the app. [ more ]

moreonline-d

The Drum

1 month ago

Best Ads of the Week: Tiffany's celebrates heritage & BA captures passengers at 35,000ft

Velveeta launched a limited-time hair dye product inspired by its cheese color.

Tinder's April Fools' Day stunt highlights the issue of ghosting in modern dating culture.

Andrex breaks taboos about bathroom breaks at work with a campaign. [ more ]

The Drum

1 month ago

Ad of the Day: Tinder seeks a 'VP of Ghost Hunting' to revamp dating etiquette

Tinder's April Fools' prank tackles modern dating dilemma of ghosting.

The fake job role created by Tinder emphasizes the importance of communication and closure in dating. [ more ]

The Drum

Tinder CMO shares plans to show up in the real world, starting with fashion line

Tinder has launched its first fashion line in collaboration with designer Chet Lo, signaling a shift towards becoming a lifestyle brand.

The 'Lovestruck Collection' of T-shirts aims to bring insights into dating culture to life. [ more ]

The Drum

Tinder launches first ever brand film in the UK this Boxing Day

As part of its global 'It Starts With a Swipe' campaign, Tinder has launched a brand film in the UK for the first time.

www.thelocal.com

Tinder to explain why some EU users have to pay more for the app

Tinder breached EU consumer law by applying personalized prices without informing users.

Commission opened investigation against Tinder over pricing practices. [ more ]

New York Post

Tinder to require video selfies to verify user IDs as dating-app crime, AI use surge

Tinder plans to expand ID verification with video selfie submission.

New verification features will require a driver's license or passport for a blue checkmark. [ more ]

TechCrunch

Happy Valentine's Day, dating app downloads are slowing down | TechCrunch

Global downloads of dating apps only saw a slight increase of 1.9% year-over-year in January 2024 compared to 29% in the prior year.

Match Group, the operator of Tinder, reported a decline in paying customers as well as slower growth in paying customers for the app. [ more ]

Engadget

5 months ago

Tinder profiles just got a 'rizz-first' redesign

Tinder introduces new features including profile prompts, basic info tags, quizzes, and a report option for specific details of a profile.

The updates aim to engage Gen Z users and cater to their desire for more authentic connections.

Tinder's Chief Product Officer stated that the new features are a response to the evolving needs of modern daters. [ more ]

Futurism

Artificial intelligence

Man's Tinder AI Makes Date With Woman, Forgets to Tell Him and Stands Her Up

A Moscow man used an AI chatbot to communicate with over 5,000 women on Tinder.

The dating bot had some glitches, including scheduling a date without informing the man and making promises on his behalf. [ more ]

Mail Online

5 months ago