When Gamification Goes Too Far: Signs Your Product is Becoming Predatory
Briefly

The article discusses the shift in dating apps like Tinder from simple matchmaking tools to addictive platforms likened to "romantic slot machines." Users describe feeling compelled to engage without meaningful interactions, highlighting predatory design features that exploit psychological dependencies. It notes how gamification can enhance motivation, but when it becomes predatory, it creates artificial wants. Warning signs include opaque economic models and the use of discomfort as leverage, which capitalizes on loss aversion to keep users hooked.
Tinder has evolved from a simple mutual-attraction matchmaking tool into what many users describe as a "romantic slot machine." The transformation wasn't accidental.
Healthy gamification enhances intrinsic motivation - it makes people want to do something they already found valuable. Predatory systems manufacture artificial wants and create psychological dependencies.
Users feel compelled to engage with dating apps, as seen in users reporting addictive patterns rather than meaningful connections.
Loss aversion is approximately twice as powerful as the pleasure of gaining something, which predatory systems exploit to keep users engaged.
Read at Medium
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