Tinder's new CEO, Spencer Rascoff, is redefining the platform to cater to Gen Z users, who are less inclined towards hookups and casual dating. Highlighting a shift in generational behavior, Rascoff emphasizes the need for product adaptations, such as introducing a 'double dating' feature to foster low-pressure interactions. With plans for a global rollout, Rascoff, who also took direct leadership of Tinder, stresses improving user experience over short-term profits. His integrated approach aims to build a safer, more fulfilling dating environment for younger users.
"This generation of Gen Z, 18 to 28 - it's not a hookup generation. They don't drink as much alcohol, they don't have as much sex."
"We need to adapt our products to accept that reality," added Rascoff.
"Users don't want more matches, they want better ones," he said in the memo.
The company is focused on creating low-pressure ways for people to meet on the app, like a 'double dating' feature.
Collection
[
|
...
]