#product-innovation

#product-innovation

One example of this hybrid approach could be found in the company's big marketing and product development pushes of the past year, Milani CMO Jeremy Lowenstein told AdExchanger. Last year, he said, the company launched blurring powders that give a filtered look, similar to in-app filters. The idea was inspired by and lived organically on social channels, but was meant to drive mass-market, in-store shelf sales. With new product launches this year, Milani has expanded on its blurring and blur-out products.

"We take pride in the science," says Krishnan as he gives Fortune a tour of the Gatorade Sports Science Institute in Valhalla, N.Y., 30 miles north of New York City. At that research facility, athletes are evaluated using treadmills, glucose monitors, and other technology for how much their sodium levels vary and how quickly the electrolytes and sodium in Gatorade work to replenish them.

Tom Holland and Robert Downey Jr. have announced a groundbreaking collaboration that bridges the worlds of premium non-alcoholic beer and artisanal coffee, creating two innovative products that challenge traditional category boundaries. The partnership between Holland's BERO and Downey Jr.'s happy® Coffee represents more than just a celebrity endorsement - it's a strategic move that highlights emerging trends in the beverage industry, where cross-category innovation and authentic brand partnerships are driving consumer engagement.

Connect Images/brett Stevens/Getty Images We may receive a commission on purchases made from links. Let's be real for a second - washing lettuce is a pain. Unless a bag instructs you to do otherwise, it's something that just needs to be done to avoid any unwanted illnesses. This is where the humble salad spinner steps in, and luckily for us, there's one brand that continues to deliver the most user-friendly versions: OXO.

As a result, Dippin' Dots required separate storage units set apart from the freezers already placed in markets and groceries. In the beginning of the brand's history, the task of distributing the special freezers to franchise owners became a significant hurdle. Ultimately, the logistics and costs associated with getting the super-cold freezers to stores and distributors inhibited the brand's' growth into the grocery sector.

AleSmith is celebrating its 30th anniversary with momentum behind new products in and out of beer and a growing contract brewing business. In this episode of the Brewbound Podcast, AleSmith president Brandon Richards shares how the San Diego craft brewery has evolved to meet drinkers' needs with new products while fortifying its business by brewing for others. Richards explains how the Party Tricks IPA line and addition of Sun Path fruited lager line have driven growth for the company.

Brand partnerships used to mean a co-branded sneaker drop or a limited-edition snack flavor. Now, they're getting stranger-and more viral. Soda-and-cookie mashups, beer-infused soups, and hot honey beans have all hit store shelves in recent months, sparking a mix of curiosity, confusion, and clicks. At first glance, these collaborations might feel like stunts with little connection between the products. But marketing experts and brand leaders argue they serve a bigger purpose: keeping legacy names relevant in a crowded, attention-driven marketplace.

Hollywood heavyweight Ben Stiller is trading his director's chair for an entrepreneur's cap, launching Stiller's Soda in his hometown of New York City. But this isn't just another celebrity beverage play: it's a strategic entry into the rapidly evolving better-for-you soda market that's reshaping the entire food and beverage industry.

All ordering happens through an app, making the process impersonal and streamlined. When asked what he admires about the chain, Niccol pointed to their flavor combinations. "The one thing that they probably have done a nice job of is just an unbelievable pace of product innovation," he said. "It sets the tone for, 'Hey, we cannot be complacent on flavors and drink combinations.'"

Day 2 at ECRM's On & Off Premise Adult Beverage Session continued to prove why this event is a force multiplier for food and beverage professionals, beverage buyers, and hospitality leaders. In an industry where connections often mean the difference between a product staying on a back shelf or becoming a category leader, the ECRM format brought actionable business development-and a front-row seat to the biggest beverage trends and disruptive innovations shaping 2025 and beyond.

Mercedes-Benz plans to introduce 15 all-new or updated electric vehicles within two years, set to complement already unveiled models like the CLA sedan and shooting brake.

The Ori Floor Lamp was designed from a single sheet of aluminum alloy, folded into shape without any welding or joints, embodying the Japanese concept of 'Ori' or folding.

AKASO is expanding its product lineup with a 360-degree action camera that leverages its technological expertise in AI image processing and optics.

Coronet's STFU Contours integrates acoustic performance within lighting design, showcasing the synergy between aesthetics and functionality for enhanced commercial interiors.

Fox's innovative approach to mountain bike suspension led to the development of the all-new Podium Fork, merging single crown benefits with dual crown performance.

Silly Nice's Diamond Powder is not just a product; it's a phenomenon, redefining quality in the cannabis concentrate sector and resonating profoundly with discerning consumers.

Dometic's Recon cooling system redefines mobile refrigeration with a modular design that evolves with the user's needs, providing versatility and efficiency for outdoor adventures.

"The declines are driven by the continued worsening of the mass colour cosmetics category, which declined by a mid-single-digit per cent in Q3, with the US market under the most pressure."