#product-innovation

#product-innovation

New Balance has turned its "dad shoe" image into a driver of growth. According to a recent CNBC report, New Balance sales were up 19% to $9.2 billion in 2025. The sneaker giant grabbed market share from rivals like Nike, per the report. New Balance told CNBC that it could reach its target of $10 billion in annual revenue by the end of 2026.

"This is a deeply emotional decision. I love this business, I hold this team dear, and my conviction in our mission has never been higher,"

Flavor Swap is a campaign full of 'firsts.' The first time we've remixed these iconic flavors onto unexpected chips. The first time we teamed up with some of today's biggest tastemakers to help us launch and put their own spin on PepsiCo's legendary brands. The first time we've executed a truly social-first campaign to debut an iconic flavor drop, said Chris Bellinger, chief creative officer at PepsiCo Foods U.S., in a statement.

I landed on the idea for SET Active in 2017 during a time when no one was really reframing the entire activewear category. Everyone was marketing to the fitness girl or very technical niche worlds, and no one was speaking to the girl on the go and showing how activewear can move with her through the entire day. That worked until competitors caught on. Now, we differentiate through relentless innovation.

The bath and body care brand, which boasts 3 million followers across TikTok and Instagram, has spent the past year using an AI-powered community management tool to analyze comments, direct messages and other social interactions across its channels. What began as a way to respond faster to customers has evolved into a broader system for identifying product demand, measuring sentiment around launches and informing innovation decisions.

Starbucks is in its wellness era. The coffee giant is doubling down on healthy drink and snack options, because that's "how people want to eat," especially in the afternoon, CEO Brian Niccol said during Starbucks' first-quarter earnings report on Wednesday. "You'll continue to see us push against the health and wellness platform going forward," Niccol said. "In beverage, I think it is going to be this personalized energy that can be executed as still, sparkling, and blended, so there's a pipeline for that platform."

From umami-rich seasoning blends that transform basic proteins to plant-based alternatives that finally match their animal counterparts in taste and texture, this year's picks solve real operational challenges while exceeding guest expectations. Key categories making our watch list include functional beverages with proven health benefits, ready-to-use sauces that eliminate prep time without sacrificing quality,

When was the last time a watch made you do a double-take? If you're like most of us, probably never. We've seen countless variations of circles with numbers, hands pointing at things, and digital displays that all basically do the same job. But Ion Lucin's ARROWatch isn't just another pretty timepiece. It's a design that fundamentally rethinks what a watch actually does.

It has been on a remarkable journey, pioneering the kind of desire at scale thinking we want now to replicate across all our brands,

The holiday season is officially here, and it brings the perfect opportunity to pause and appreciate the standout moments we've celebrated and connected over this past year! Now, we're ready to get excited for the future ahead. We've seen some meaningful changes at New Relic that continue to help our teams grow stronger and drive greater impact in the observability market. That strength is built on our people, the driving force behind our great teams

The company exceeded expectations last quarter with revenue of $14.67 billion and EPS of $0.99, as AI infrastructure orders more than doubled its prior-year target. CEO Chuck Robbins said the company has "established a solid foundation" for its strongest year yet, driven by record webscale orders, early enterprise AI deployments, and refreshed product lines built around its Silicon One platform.

On Monday, the German athletic company said it is creating a new structure in the division to include product creation, innovation, go-to-market as well as brand marketing. Puma noted that the move is aimed at enabling "stronger and more consistent" storytelling for its products. As a result of this move, Maria Valdes, who was previously chief product officer, will become chief brand officer to oversee this new organization at the management board level.

Thomas says that combination has sharpened his understanding of why many large companies fail to innovate. "It comes down to one word," he says. "Iteration." Thomas explains that most large organizations are wired for scale, not speed. Their instinct is to map out multi-year roadmaps and place bold, high-stakes bets-an approach that runs counter to the quick experimentation and continuous feedback loops that true iteration requires. In most big companies, he says, that kind of flexible, trial-and-error mindset simply isn't part of the culture.

One example of this hybrid approach could be found in the company's big marketing and product development pushes of the past year, Milani CMO Jeremy Lowenstein told AdExchanger. Last year, he said, the company launched blurring powders that give a filtered look, similar to in-app filters. The idea was inspired by and lived organically on social channels, but was meant to drive mass-market, in-store shelf sales. With new product launches this year, Milani has expanded on its blurring and blur-out products.

"We take pride in the science," says Krishnan as he gives Fortune a tour of the Gatorade Sports Science Institute in Valhalla, N.Y., 30 miles north of New York City. At that research facility, athletes are evaluated using treadmills, glucose monitors, and other technology for how much their sodium levels vary and how quickly the electrolytes and sodium in Gatorade work to replenish them.

Tom Holland and Robert Downey Jr. have announced a groundbreaking collaboration that bridges the worlds of premium non-alcoholic beer and artisanal coffee, creating two innovative products that challenge traditional category boundaries. The partnership between Holland's BERO and Downey Jr.'s happy® Coffee represents more than just a celebrity endorsement - it's a strategic move that highlights emerging trends in the beverage industry, where cross-category innovation and authentic brand partnerships are driving consumer engagement.

Connect Images/brett Stevens/Getty Images We may receive a commission on purchases made from links. Let's be real for a second - washing lettuce is a pain. Unless a bag instructs you to do otherwise, it's something that just needs to be done to avoid any unwanted illnesses. This is where the humble salad spinner steps in, and luckily for us, there's one brand that continues to deliver the most user-friendly versions: OXO.

As a result, Dippin' Dots required separate storage units set apart from the freezers already placed in markets and groceries. In the beginning of the brand's history, the task of distributing the special freezers to franchise owners became a significant hurdle. Ultimately, the logistics and costs associated with getting the super-cold freezers to stores and distributors inhibited the brand's' growth into the grocery sector.

AleSmith is celebrating its 30th anniversary with momentum behind new products in and out of beer and a growing contract brewing business. In this episode of the Brewbound Podcast, AleSmith president Brandon Richards shares how the San Diego craft brewery has evolved to meet drinkers' needs with new products while fortifying its business by brewing for others. Richards explains how the Party Tricks IPA line and addition of Sun Path fruited lager line have driven growth for the company.

Brand partnerships used to mean a co-branded sneaker drop or a limited-edition snack flavor. Now, they're getting stranger-and more viral. Soda-and-cookie mashups, beer-infused soups, and hot honey beans have all hit store shelves in recent months, sparking a mix of curiosity, confusion, and clicks. At first glance, these collaborations might feel like stunts with little connection between the products. But marketing experts and brand leaders argue they serve a bigger purpose: keeping legacy names relevant in a crowded, attention-driven marketplace.

Hollywood heavyweight Ben Stiller is trading his director's chair for an entrepreneur's cap, launching Stiller's Soda in his hometown of New York City. But this isn't just another celebrity beverage play: it's a strategic entry into the rapidly evolving better-for-you soda market that's reshaping the entire food and beverage industry.

All ordering happens through an app, making the process impersonal and streamlined. When asked what he admires about the chain, Niccol pointed to their flavor combinations. "The one thing that they probably have done a nice job of is just an unbelievable pace of product innovation," he said. "It sets the tone for, 'Hey, we cannot be complacent on flavors and drink combinations.'"

Day 2 at ECRM's On & Off Premise Adult Beverage Session continued to prove why this event is a force multiplier for food and beverage professionals, beverage buyers, and hospitality leaders. In an industry where connections often mean the difference between a product staying on a back shelf or becoming a category leader, the ECRM format brought actionable business development-and a front-row seat to the biggest beverage trends and disruptive innovations shaping 2025 and beyond.

Mercedes-Benz plans to introduce 15 all-new or updated electric vehicles within two years, set to complement already unveiled models like the CLA sedan and shooting brake.

The Ori Floor Lamp was designed from a single sheet of aluminum alloy, folded into shape without any welding or joints, embodying the Japanese concept of 'Ori' or folding.

AKASO is expanding its product lineup with a 360-degree action camera that leverages its technological expertise in AI image processing and optics.

Coronet's STFU Contours integrates acoustic performance within lighting design, showcasing the synergy between aesthetics and functionality for enhanced commercial interiors.

Fox's innovative approach to mountain bike suspension led to the development of the all-new Podium Fork, merging single crown benefits with dual crown performance.

Silly Nice's Diamond Powder is not just a product; it's a phenomenon, redefining quality in the cannabis concentrate sector and resonating profoundly with discerning consumers.

"The declines are driven by the continued worsening of the mass colour cosmetics category, which declined by a mid-single-digit per cent in Q3, with the US market under the most pressure."