"The Tide tile is a new form factor, but not just for novelty's sake. The tile was developed by a team of 15 PhD-level chemists and engineers to eliminate the need for any fillers or non-cleaning ingredients. Unlike typical powder or sheet detergents that rely on fillers and liquid soaps that are dissolved in water, Tide evo is a 100% concentration of cleaning ingredients like surfactants, enzymes, alkalinity builders, and polymers."
"It took the company a decade to figure out how to do this, using a proprietary approach to spin these cleaning ingredients into fibers that can be woven together. Each Tide evo tile is made up of more than 15 miles of these fibers, which gradually dissolve when added to water. In contrast to other detergents that have plastic packaging and weights that increase shipping-related emissions, Tide evo is lightweight and comes in a fully recyclable box."
Tide has pursued simpler laundry solutions across an 84-year history, evolving from powder to liquid to packet formats. The company identified 55 unique steps in the laundry process and sought to address modern needs. Tide developed a fabric-like detergent tile called Tide evo after a decade of research. A team of 15 PhD-level chemists and engineers created a process to spin concentrated cleaning ingredients into fibers that are woven into tiles. Each tile contains more than 15 miles of fibers, dissolves gradually in water, contains only cleaning ingredients, is pre-dosed for use, and ships in lightweight, fully recyclable packaging.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]