"Before founding Crowned Skin, a fast-growing men's grooming brand that has already crossed eight figures in revenue, Spencer spent years at the highest levels of big tech. His résumé includes Meta, Google, LinkedIn, and Pinterest, where he worked in digital advertising, helping some of the world's largest corporations generate millions in ad revenue. "I loved what I did, but I realized I was making everyone else rich," Spencer says. "I had so many tangible skills that I could put to the test for myself.""
"That realization led him to launch his first company, King's Crowning, which scaled to seven figures in just a few years. But when cheaper competitors entered the market, Spencer faced a pivotal moment. Instead of giving up, he regrouped. "I fell in love with the solution and not the problem," he admits. "When I lost market share, I had to re-strategize and pivot.""
Darrell Spencer moved from leadership roles at Meta, Google, LinkedIn and Pinterest into consumer entrepreneurship, applying digital advertising and product skills to his own brands. He launched King's Crowning, scaling that business to seven figures before cheaper competitors forced a strategic pivot. Spencer identified a market gap in men's skincare and founded Crowned Skin to combine premium skincare with luxury fragrance. The brand's hero product, body butter cologne, functions as both moisturizer and cologne and positions the company as offering "confidence in a jar." Crowned Skin has grown rapidly and reached eight-figure revenue through focused product innovation and strategic retooling.
Read at Bleu Mag
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