Unilever acquires Dr. Squatch, valuing brand's viral marketing to Gen Z men
Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.
Walton Woods makes alcohol-free, hand-crafted solid colognes with a 100 percent natural base and scents that tend towards the understated, featuring hints of luscious citrus and rich mahogany.
I quit my dream job at YouTube to become a full-time creator. It was the best career decision I've ever made.
Alex Costa successfully transitioned from a YouTube employee to a full-time content creator, launching his own grooming brand with significant revenue growth.