After working at YouTube, Alex Costa pursued his passion for content creation, transitioning from gaming to men's grooming and fashion. With over 130,000 subscribers prior to leaving, he strategically saved $100,000 as his exit plan. His decision to leave YouTube marked a significant turning point in his career, leading to the establishment of his brand, Forte Series, which is projected to generate around $10 million this year. Costa emphasizes the role of fear and determination in his journey towards entrepreneurship and personal fulfillment.
Quitting YouTube was the toughest, scariest, and best career decision I've made in my life. I was scared, but there was no plan B.
In the summer of 2017, there was a transition in my content. I pivoted to men's grooming and fashion videos, which outperformed my previous work.
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