#skincare

#skincare

And in 2025, they really did. Brands embraced innovation and personalization in a major way: tools became infinitely more intuitive, skin care turned more tech-forward, and makeup leaned into buildable pigments that work for you, not against you. So, when it comes to figuring out which products are actually worthy of gifting (or, let's be honest, keeping for yourself), consider this your cheat sheet to the very best in beauty from 2025.

Amazon is a treasure trove of weird, but genius finds that you've probably never heard of but immediately need to add to your cart. From everyday tools with oddly specific purposes to inventions that seem too quirky to work (but totally do), these clever finds fix problems, boost vibes, and just generally improve your life. They can also blur the line between practical and absurd - and that's exactly what makes these items so irresistible.

As a shopping editor, my ultimate test for how much I love a product is if I ask myself: What did I ever do before this? My latest can't-live-without-it travel accessory is this new extra large toiletry bag from Parallelle. It's called The Kit, and I promise I love it for more than just its good looks. I've been reaching for it nonstop over the past month to carry my very extensive skincare routine with me wherever I go-and it's made packing easier than ever.

Shed the stress of the festive season with a trip to Mayfair's newest boutique wellness clinic, Le Petit Saint. From the moment you enter through the blush pink doors, you're cocooned by warm, Pinterest-ready interiors created by Australian designer Blainey North, who's known for overhauling New York's tallest residential building and multiple celebrity abodes. Amid the nap pods, water features and high ceilings peppered with cherubs, you'll find rooms equipped for Hydrafacials, futuristic ExoMind treatments (to improve mental wellness) and IV drips.

Dua Lipa is proof that you really can have it all - endless vacations, hit songs, and a wildly successful tour for her album, Radical Optimism. Now, the multi-hyphenate is adding another achievement to her long list of accolades. On Nov. 4, Lipa announced her new skin care collection, aptly named DUA, which was made in collaboration with Augustinus Bader.

Rhode, Hailey Bieber's mega-viral skin care and makeup brand, has been intentional about advertising the "on the go" capabilities of its newest product, and its consumer base has responded in kind. Rhode has over 5 million combined followers across Instagram and TikTok-and a successful marketing strategy that encourages both influencers and niche creators to create content around its products. There are nearly 400,000 videos under #Rhode on TikTok alone.

At some point, nearly every woman has wished they had an older woman in their life whom they could ask their most burning questions. And while many of us have older sisters, mothers, or friends we could ask, it can often be awkward to ask them deeply personal questions... That's why I decided to open up the platform for women who are 25 and younger to ask women over 50 anything they want to know!

"Consumers have the right to know exactly what they're purchasing, but also what words and phrases are ultimately nothing more than marketing tactics," Amy Bi, VP of The Ordinary, says in a press release.

Rhode has built a reputation for delivering skincare that blends simplicity with powerful results, and its latest release is no exception. The brand just announced the Peptide Eye Prep, a set of cooling hydrogel patches designed to transform the delicate under-eye area. Known for creating products that focus on hydration and radiance, Rhode is expanding its lineup with a treatment that directly targets puffiness, dark circles, and dryness - concerns that many face daily.

Lili Reinhart has tried everything on the acne treatment spectrum, from Accutane to pimple patches. "I was on Spironolactone for a while, but I didn't want to be on a long-term prescription, so then I just raw-dogged it," she tells me.

Skincare has a way of taking the body's own biology, bottling it, and selling it back to us. Hypochlorous acid (HOCl) is the latest example. It's a weak acid that your white blood cells naturally produce to fight infection and kill bacteria. Now it's being spritzed across morning and nighttime routines as an all-around skin fix. But HOCl isn't new. Hospitals have been using synthetic versions for decades as a disinfectant. In fact, the lab-made form dates back to 1834 and was used in both World Wars. So while #SkinTok makes it sound like a cutting-edge discovery, dermatologists have known its potential for a long time.

"This idea of truly selling one to one, it really was our beginnings," she said during an interview for this article. "And then when Instagram started to pick up for us, where we were starting to build a community-it was because I would literally have conversations with anybody in the DMs, anybody in the comments. I'd be asking them questions, making sure they knew how to use the products, talk to them. They were asking about ingredients, I would do the full debrief, I was really having one-on-one conversations."

You might be in denial, but the end of summer is fast approaching. Drugstores are already whipping out their Halloween decorations, which sit next to the back-to-school essentials. Starbucks is selling its Pumpkin Spice Latte. Your fave clothing store probably has jackets on display. It's aggressive, I get it. On the bright side, August's beauty launches are here to soften the transition into fall.

Harriet’s approach to layering hydration is thoughtful, but the persistent redness suggests her skin barrier is under some stress, likely from a combination of environmental changes and dry indoor conditions.

The latest offering from MALIN+GOETZ is a bold and innovative "Cherry Tomato Red" Super Smart Fridge, merging the realms of luxury lifestyle products and advanced home technology.

Rhode's expansion into Sephora marks its first permanent entry into brick-and-mortar while continuing to experience explosive growth, doubling its consumer base in one year.

"Always cleansing your skin after wearing makeup. There's no way on earth I would ever go to bed without having clean skin. We're taught to always cleanse before bed."

Su-Man Myofascial Facial Release treatment offers a unique approach that combines deep tissue manipulation with the benefits of effective skin rejuvenation, resulting in a visibly lifted and glowing complexion.

"My skin gets so dry, and I need something very hydrating. I found that this was one of the best moisturizers for my skin while on the road."

To determine the most commonly-held skincare concerns, Borghese's staff crawled through posts on the "skincare addiction" subreddits across global markets, including the US, UK, and Italy.

Influencers share that rubbing banana peel on the face may brighten skin, treat acne, and reduce fine lines, leading to viral trends on platforms like Instagram and TikTok.

A shower is a relatively simple routine that usually doesn't require 10 steps or a plethora of products. A daily shower with lukewarm water and a fragrance-free hypoallergenic cleanser followed by hydrating lotion or oil afterward will do the trick.

OleHenriksen launched an Instagram account centered around a character named Glazy the Peach, who personifies the brand and narrates her journey to skincare recovery after losing her glow.