"Growing up in a family business environment, Roe enrolled in the university's MBA program in 2017 at 26 and uprooted from South Korea to the U.S. specifically to gain the business acumen needed to kick-start her own venture-and follow her parents into entrepreneurship. But it wasn't until moving stateside that she set her focus on the beauty industry. "Back then, it wasn't a really common thing to start a beauty business while doing your MBA," she tells Fortune."
"The first year of Roe's MBA was mostly dedicated to market research. "The first thing I was figuring out was, what is going to be the most consumer-likable product?" she says, while adding that she conducted surveys on some 300 fellow MBA students to find out which products were popular. Sheet masks, which Roe says are popular in South Korea, weren't popular with those studying at Columbia Business School."
Amy Roe grew up in a family business environment and enrolled in an MBA program in 2017 at age 26, relocating from South Korea to the U.S. to gain business skills and pursue entrepreneurship. Moving stateside shifted her focus to the beauty industry, inspired by clean-eating trends and Korean heritage remedies. She spent the first year of her MBA conducting market research, surveying about 300 fellow students to identify consumer preferences. She discovered sheet masks were less popular among Columbia students, selected product types accordingly, and then began developing her superfood-infused skincare product lines.
Read at Fortune Europe
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