"Need a moisturizer? Here are 800 options to choose from with ingredient lists that sound nice, but what the hell is bakuchiol, and do you even need it? At Scary Mommy, we turn to our group chats and each other for product recommendations all the time - it helps narrow down the endless options to a few really good ones. In that spirit, these are the beauty products Scary Mommy editors have actually been reaching for all January long."
"06A Viral Product That Really Works I am in love with this silly little serum. A friend of mine put me onto salmon sperm about a year ago, and I've never looked back. This one from Medicube is super affordable and smells great. - Katie Garrity, News & Social Editor If you're also deeply dehydrated and obsessed with lip and cheek products right now, well, join the club, friend."
The beauty aisle now offers an overwhelming number of product choices across categories, making ingredient lists and niche actives like bakuchiol confusing for many shoppers. People often rely on group chats and peer recommendations to narrow options to a few trusted items. Editors favored hydrating, dewy makeup and effective skincare in January, prioritizing products that address dehydration and add color to lips and cheeks. A notable viral serum contains salmon sperm extract; one affordable formulation from Medicube is praised for scent and accessibility. The trend emphasizes simple, reliable items that cut through endless options and deliver visible hydration and glow.
Read at Scary Mommy
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