#makeup

#makeup

And in 2025, they really did. Brands embraced innovation and personalization in a major way: tools became infinitely more intuitive, skin care turned more tech-forward, and makeup leaned into buildable pigments that work for you, not against you. So, when it comes to figuring out which products are actually worthy of gifting (or, let's be honest, keeping for yourself), consider this your cheat sheet to the very best in beauty from 2025.

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On Nov. 1, countless celebs attended the 2025 LACMA Art + Film Gala. The yearly fundraising event supports the Los Angeles-based museum's initiatives - but for the fashion crowd, it's basically the Met Gala of the West Coast. Just a day after showing off their Halloween costumes, stars had to dress up yet again. This time, though, they traded the latex and face paint for cocktail attire.

Skincare, hair care and makeup can often be pricey, so Prime Big Deal Days (October 7-8) is the perfect time to snag a few of the best beauty essentials. We rounded up some of our favorite beauty sales that are going on for Prime Day. With some great makeup, creams and face masks to choose from, you'll be able to expand your makeup collection and take your fall skincare routine to the next level. Shop now before these great deals expire!

Born in Chicago, Bobbi Brown, 68, studied theatrical makeup and photography at Emerson College, Boston. In 1980, she moved to New York to work as a makeup artist. She launched Bobbi Brown Essentials in 1991, sold it to Estee Lauder four years later, and built it into a global brand. Having left the business in 2016, she launched a new one, Jones Road Beauty, in 2020.

You might be in denial, but the end of summer is fast approaching. Drugstores are already whipping out their Halloween decorations, which sit next to the back-to-school essentials. Starbucks is selling its Pumpkin Spice Latte. Your fave clothing store probably has jackets on display. It's aggressive, I get it. On the bright side, August's beauty launches are here to soften the transition into fall.

'Make-up free' can mean different things to different people. To me, it means looking in the mirror at pitiful eyebrows, pores you could store spuds in, stubby eyelashes and a decent whack of rosacea, which keeps me humble if nothing else.

President Trump is a man of the people and he meets more Americans and shakes their hands on a daily basis than any other President in history. His commitment is unwavering and he proves that every single day.

Saie's Slip Tint Undetectable Baked Setting Powder enhances complexion without diminishing glow, utilizing a skin-friendly formula with hyaluronic acid for hydration and jojoba esters for lasting makeup.

"A tool like color e.l.f.nalysis is a game-changer for everyday users because it takes the guesswork out of finding makeup that truly complements their skin tone and undertone - something that professionals like myself have spent years mastering."

Over the weekend, Victoria Beckham posted an adorable TikTok of 13-year-old daughter Harper giving her dad David a makeover.

My best new discovery is Milk's superlative Hydro Grip Gel Tint (34), available in 15 shades; I wear number five and it's perfect.

Your rising sign is the most unique and specific sign in your birth chart, influencing not just your physical appearance, but also your makeup choices.

I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe.

Catrice 'Instant Awake' Under Eye Brightener is the internet's holy grail for concealing dark circles, featuring a lightweight, color-adapting formula that promises 'invisible' coverage.

"You're as young as you feel and I only feel that's a number, she says. It's nothing else, it's a number. And so I never worry about it."