Danessa Myricks Beauty is the big story here," said Assayag, adding that the brand has nearly doubled its year-over-year VIT and maintains a notably high creator retention rate, with creators posting about the brands nearly six times a year on average. One of the most impactful posts in recent months was an August TikTok video by @april.byjoiles showcasing a seamless client shade match using the deepest shade of Danessa Myricks' Blurring Balm powder. The post garnered nearly 12 million views and 600,000 likes.
Picture this: I'm standing in front of my bathroom mirror at 7 AM, holding a blush brush like it's some kind of magic wand, desperately trying to recreate that lifted, sculpted look I saw on social media the night before. After watching approximately seventeen tutorials on contouring, I'd given up. That's when I stumbled upon something that changed my entire morning routine: strategic blush placement that actually lifts your cheekbones without all the complicated contouring steps.
It's Stephen! It's Stephen. And here they all come to chat a load of bollocks. So said Jessie Roux all the way back in episode four, spewing truth bombs while wearing sweetcorn-yellow eyeshadow. Yet here we are as I write this, on the day of the final with Stephen Libby still masquerading as a Faithful, looking th'innocent flower but being the serpent under't, as per Lady Macbeth's advice.
And in 2025, they really did. Brands embraced innovation and personalization in a major way: tools became infinitely more intuitive, skin care turned more tech-forward, and makeup leaned into buildable pigments that work for you, not against you. So, when it comes to figuring out which products are actually worthy of gifting (or, let's be honest, keeping for yourself), consider this your cheat sheet to the very best in beauty from 2025.
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On Nov. 1, countless celebs attended the 2025 LACMA Art + Film Gala. The yearly fundraising event supports the Los Angeles-based museum's initiatives - but for the fashion crowd, it's basically the Met Gala of the West Coast. Just a day after showing off their Halloween costumes, stars had to dress up yet again. This time, though, they traded the latex and face paint for cocktail attire.
Skincare, hair care and makeup can often be pricey, so Prime Big Deal Days (October 7-8) is the perfect time to snag a few of the best beauty essentials. We rounded up some of our favorite beauty sales that are going on for Prime Day. With some great makeup, creams and face masks to choose from, you'll be able to expand your makeup collection and take your fall skincare routine to the next level. Shop now before these great deals expire!
Born in Chicago, Bobbi Brown, 68, studied theatrical makeup and photography at Emerson College, Boston. In 1980, she moved to New York to work as a makeup artist. She launched Bobbi Brown Essentials in 1991, sold it to Estee Lauder four years later, and built it into a global brand. Having left the business in 2016, she launched a new one, Jones Road Beauty, in 2020.
'Make-up free' can mean different things to different people. To me, it means looking in the mirror at pitiful eyebrows, pores you could store spuds in, stubby eyelashes and a decent whack of rosacea, which keeps me humble if nothing else.
Saie's Slip Tint Undetectable Baked Setting Powder enhances complexion without diminishing glow, utilizing a skin-friendly formula with hyaluronic acid for hydration and jojoba esters for lasting makeup.
"A tool like color e.l.f.nalysis is a game-changer for everyday users because it takes the guesswork out of finding makeup that truly complements their skin tone and undertone - something that professionals like myself have spent years mastering."
I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe.
"I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.-9:00 p.m., which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig!"
