Nineties Grit Meets "Pre-Raphaelite" Artistry: Our February Cover Is the Ultimate Beauty MasterpieceHailee Steinfeld's February cover showcases a romantic beauty look with minimalist makeup and stunning hair transformations.
Video. Beauty knows no age: Japan's seniors embrace glamour in a growing markSeniors in Japan are increasingly engaging in beauty routines, revealing a vibrant market for fashion and wellness.
26 Makeup Products You'll Wish You Started Buying Years AgoThe makeup-correcting stick provides a convenient solution for makeup mistakes.It eliminates the need to restart your entire beauty routine after a mistake.
Mikey Madison's "70s Italian" Makeup Look Just Became My Roman Empire-8 Products to Re-CreateMikey Madison's 2025 BAFTAs look featured a stunning 70s Italian-inspired makeup that captivated a seasoned beauty editor.
Give Your Bank Account A Break With These 28 Beauty Products That Are Better Than Pricier VersionsHighly pigmented rainbow eyeshadow palette offers versatile color options at an affordable price.
35 Products That Might Unexpectedly Become Your Favorite Thing You've Ever OwnedE.l.f.'s Hydrating Core Lip Shine in "Ecstatic" offers a cheaper alternative to Clinique's Black Honey with a great formula.
Nineties Grit Meets "Pre-Raphaelite" Artistry: Our February Cover Is the Ultimate Beauty MasterpieceHailee Steinfeld's February cover showcases a romantic beauty look with minimalist makeup and stunning hair transformations.
Video. Beauty knows no age: Japan's seniors embrace glamour in a growing markSeniors in Japan are increasingly engaging in beauty routines, revealing a vibrant market for fashion and wellness.
26 Makeup Products You'll Wish You Started Buying Years AgoThe makeup-correcting stick provides a convenient solution for makeup mistakes.It eliminates the need to restart your entire beauty routine after a mistake.
Mikey Madison's "70s Italian" Makeup Look Just Became My Roman Empire-8 Products to Re-CreateMikey Madison's 2025 BAFTAs look featured a stunning 70s Italian-inspired makeup that captivated a seasoned beauty editor.
Give Your Bank Account A Break With These 28 Beauty Products That Are Better Than Pricier VersionsHighly pigmented rainbow eyeshadow palette offers versatile color options at an affordable price.
35 Products That Might Unexpectedly Become Your Favorite Thing You've Ever OwnedE.l.f.'s Hydrating Core Lip Shine in "Ecstatic" offers a cheaper alternative to Clinique's Black Honey with a great formula.
Corrector: the makeup bag's secret weaponCorrectors help enhance concealer for better skin tone evenness and brightness.Choosing a good cleanser is vital for skin health and the effectiveness of other products.
This Iconic, Mid-2000s Eye Shadow Is Going Viral (Again)-Here's Why It Should Be In Your Makeup BagThe Urban Decay Moondust Eye Shadow in Space Cowboy is a timeless favorite among beauty editors, blending subtlety and boldness.
31 Products So Good That They're Basically OverachieversUrban Decay setting spray effectively maintains makeup through sweat and long hours, even in challenging conditions.
Rhode's Peptide Lip Shape Has Me Dumping My Other LinersHailey Bieber's Rhode Peptide Lip Shapes redefine lip liners with a minimalist, contoured approach.
I tried Rare Beauty's new contour. It's even better than the brand's iconic blush for one reason.Rare Beauty's new contour line simplifies application and appeals to users hesitant about traditional contouring methods.
24 Beauty Products So Good, You'd Be Crushed If They Ever Get DiscontinuedNeutrogena's makeup-correcting stick efficiently handles makeup errors without the need for a full wipe.Verb's Ghost Oil is universally praised for combating frizz and enhancing shine across different hair types.
Corrector: the makeup bag's secret weaponCorrectors help enhance concealer for better skin tone evenness and brightness.Choosing a good cleanser is vital for skin health and the effectiveness of other products.
This Iconic, Mid-2000s Eye Shadow Is Going Viral (Again)-Here's Why It Should Be In Your Makeup BagThe Urban Decay Moondust Eye Shadow in Space Cowboy is a timeless favorite among beauty editors, blending subtlety and boldness.
31 Products So Good That They're Basically OverachieversUrban Decay setting spray effectively maintains makeup through sweat and long hours, even in challenging conditions.
Rhode's Peptide Lip Shape Has Me Dumping My Other LinersHailey Bieber's Rhode Peptide Lip Shapes redefine lip liners with a minimalist, contoured approach.
I tried Rare Beauty's new contour. It's even better than the brand's iconic blush for one reason.Rare Beauty's new contour line simplifies application and appeals to users hesitant about traditional contouring methods.
24 Beauty Products So Good, You'd Be Crushed If They Ever Get DiscontinuedNeutrogena's makeup-correcting stick efficiently handles makeup errors without the need for a full wipe.Verb's Ghost Oil is universally praised for combating frizz and enhancing shine across different hair types.
This Simple Concealer Hack Has Tricked Everyone Into Thinking I Have Good SkinPinpoint concealing focuses on applying concealer strategically for a natural look without heavy foundation.
These Are the Best Blushers for Mature Skin, According to A Makeup ArtistCream and liquid blushers are the best choice for mature skin, offering hydration and a natural glow without drawing attention to imperfections.
55 Cheap Things On Amazon That Make You Look Hot As HellAffordable products can enhance your appearance and boost confidence.Simple beauty items like lip oils and shampoos can transform your look without breaking the bank.
How e.l.f.'s New Power Grip Matte Primer Is My Ultimate Mom HackMoms have little time for makeup, but the e.l.f. Primer offers a quick solution to look refreshed.
This Simple Concealer Hack Has Tricked Everyone Into Thinking I Have Good SkinPinpoint concealing focuses on applying concealer strategically for a natural look without heavy foundation.
These Are the Best Blushers for Mature Skin, According to A Makeup ArtistCream and liquid blushers are the best choice for mature skin, offering hydration and a natural glow without drawing attention to imperfections.
55 Cheap Things On Amazon That Make You Look Hot As HellAffordable products can enhance your appearance and boost confidence.Simple beauty items like lip oils and shampoos can transform your look without breaking the bank.
How e.l.f.'s New Power Grip Matte Primer Is My Ultimate Mom HackMoms have little time for makeup, but the e.l.f. Primer offers a quick solution to look refreshed.
Just 38 Products That'll Give You Heart Eyes - It Is Valentine Season, After AllL'Oréal Paris Makeup True Match Lumi Glotion is a lightweight illuminating moisturizer that enhances the skin's glow without being oily.
I Tested Over 50 New Beauty Products in 2024-Here's What I'm Already Loving in 2025The article highlights a series featuring beauty trials and top products curated by the Who What Wear team for 2024.
These 36 Inexpensive Alternatives To Popular Beauty Products Are So Good, You Will Never Buy The Pricier Version AgainCeraVe's Retinol Serum effectively reduces scars and pores without irritation; suitable for beginners and highly rated by users.
I Tested Over 50 New Beauty Products in 2024-Here's What I'm Already Loving in 2025The article highlights a series featuring beauty trials and top products curated by the Who What Wear team for 2024.
These 36 Inexpensive Alternatives To Popular Beauty Products Are So Good, You Will Never Buy The Pricier Version AgainCeraVe's Retinol Serum effectively reduces scars and pores without irritation; suitable for beginners and highly rated by users.
The Fancii Abigail Makes Getting Ready EasyThe Fancii Abigail is an essential lighted makeup mirror designed for portability and versatility, ideal for travel and various settings.
Anyone Who's A Little Lazy But A Little Perfectionist Needs These 29 Products In 2025Innovative beauty tools like the Flick Stick eyeliner stamp and Revlon hot air brush simplify makeup and hairstyling, yielding professional results effortlessly.
Calling All Lazy Perfectionists - Here Are 30 Products You'll Want To Have With You In 2025The Flick Stick eyeliner stamp simplifies achieving a perfect winged eyeliner look, saving time and effort for makeup enthusiasts.
The Fancii Abigail Makes Getting Ready EasyThe Fancii Abigail is an essential lighted makeup mirror designed for portability and versatility, ideal for travel and various settings.
Anyone Who's A Little Lazy But A Little Perfectionist Needs These 29 Products In 2025Innovative beauty tools like the Flick Stick eyeliner stamp and Revlon hot air brush simplify makeup and hairstyling, yielding professional results effortlessly.
Calling All Lazy Perfectionists - Here Are 30 Products You'll Want To Have With You In 2025The Flick Stick eyeliner stamp simplifies achieving a perfect winged eyeliner look, saving time and effort for makeup enthusiasts.
Structured Bangs, Artful Glam, & More Breakout Beauty Trends From NYFWNew York Fashion Week F/W '25 showcases a dramatic shift towards bold beauty trends, moving away from minimalistic aesthetics.
Pat McGrath's new mask turns your face into a porcelain doll in 10 minutes flatThe Maison Margiela show showcased an innovative glass skin makeup look designed by Pat McGrath, creating viral beauty trends.
I Never Thought This "Dated" Lip Color Could Look Cool Again-Here's Why it's So Back for 2025Concealer lips are making a comeback, merging 2000s aesthetics with modern wearable trends for 2025.
Every Beauty Secret This Gen Z Editor Archived From #BeautyTok (You Know, Just in Case)The TikTok ban felt chaotic for Gen Z, who feared losing valuable beauty content and trends.
I Tried Patrick Ta's New Red Blush & It's More Wearable Than You Might ThinkRed blush is increasingly popular as a bold and flattering alternative to traditional blush colors.
Donni Davy Swears By This $16 Skin-Plumping ProductDonni Davy encourages bold creativity in makeup, emphasizing the joy of experimentation and the importance of embracing vibrant beauty trends.
Structured Bangs, Artful Glam, & More Breakout Beauty Trends From NYFWNew York Fashion Week F/W '25 showcases a dramatic shift towards bold beauty trends, moving away from minimalistic aesthetics.
Pat McGrath's new mask turns your face into a porcelain doll in 10 minutes flatThe Maison Margiela show showcased an innovative glass skin makeup look designed by Pat McGrath, creating viral beauty trends.
I Never Thought This "Dated" Lip Color Could Look Cool Again-Here's Why it's So Back for 2025Concealer lips are making a comeback, merging 2000s aesthetics with modern wearable trends for 2025.
Every Beauty Secret This Gen Z Editor Archived From #BeautyTok (You Know, Just in Case)The TikTok ban felt chaotic for Gen Z, who feared losing valuable beauty content and trends.
I Tried Patrick Ta's New Red Blush & It's More Wearable Than You Might ThinkRed blush is increasingly popular as a bold and flattering alternative to traditional blush colors.
Donni Davy Swears By This $16 Skin-Plumping ProductDonni Davy encourages bold creativity in makeup, emphasizing the joy of experimentation and the importance of embracing vibrant beauty trends.
Acid-Washed Hair! Kaleidoscope Blush! Meet the "Punk With a Twist" Beauty Details From Our January Cover ShootJulia Garner showcases impressive transformations in her roles and aesthetics.Her January cover look features a pink pixie hairstyle inspired by post-punk fashion.
A Case For Wearing A Full Face Of Makeup To The GymWearing makeup can boost confidence and positively influence workout performance.Minimal makeup enhances one's sense of being put together and diminishes post-exercise redness.Psychological effects of personal appearance impact motivation and effort in workouts.