"In a 2024 study of 1,410 Brazilian women, researchers found that women who reported more frequent or heavier makeup use were slightly higher in narcissism and extraversion, but these scores fell comfortably within the normal range of personality."
"The researchers emphasized that the links between makeup use and personality traits were statistically significant but small, explaining only a tiny portion of why some women wear more makeup than others."
"Other research indicates that heavier makeup use is sometimes associated with more appearance concern or lower body satisfaction, suggesting that some women use cosmetics as an 'appearance-fixing strategy' when feeling self-critical."
"For many women, makeup serves as a creative hobby or a means of signaling sociability, rather than a direct reflection of their personality."
Social media categorizes women into aesthetic tribes based on makeup styles, implying deeper personality traits. However, research indicates that makeup use correlates only slightly with traits like narcissism and extraversion. A study of Brazilian women found that while makeup wearers showed minor differences in personality, these differences were not significant enough to draw reliable conclusions about their character. Additionally, some women use makeup to address appearance concerns, but this is not a universal experience, as many view makeup as a creative outlet.
Read at Psychology Today
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