The article explores the emerging trend of 'ghost lashes' within the beauty industry, highlighting a shift away from the heavy mascara traditionally favored by millennials. Instead, Gen Z is adopting a minimalist approach, prioritizing natural looks that enhance the eyes subtly. Celebrities like Lorde and Sofia Richie are examples of this trend, which emphasizes versatility in makeup, allowing the enhancement of other features while giving a break to natural lashes. Experts suggest that this trend may be healthier for lashes in the long run, encouraging natural growth.
The minimal lashes movement, or 'ghost lashes', is emerging as a natural alternative for Gen Z, moving away from the dramatic mascara look favored by millennials.
Ghost lashes are versatile and complement various makeup styles without overpowering, allowing other features like dramatic eyeshadow and bold lips to stand out.
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