Viral Beauty & Self-Care Upgrades Everyone's Adding to Cart Right Now
Briefly

e.l.f. Power Grip Primer provides a lightweight gel texture with a cooling feel that helps foundation adhere, yielding a dewy finish and extended wear at an accessible price. The Red Lacto Collagen Mask plumps, soothes, and creates a bouncy, dewy glow with fermented ingredients and collagen, using a cooling jelly texture for lasting radiance. Elizabeth Mott Queen of the Fill Tinted Gel offers an ultra-light mousse that fills patchiness and sculpts brows with a natural, smudge-proof, cruelty-free formula. DAILY DOSE Leave-In Conditioner tames frizz, detangles, and adds shine quickly while reviving dry ends and enhancing waves or curls.
If your makeup has ever decided to take an early lunch break, you'll vibe with e.l.f. Power Grip Primer. This primer has the texture of a lightweight gel that feels cooling on skin, but don't let that fool you-your foundation will cling onto it for dear life (in the best way). Fans rave about the dewy finish and how much longer their makeup lasts (even through summer Fridays and spontaneous happy hours). Well under $20, but it performs like a big-brand secret weapon.
Ever spent ten minutes on your brows just to have them disappear by noon? Enter Elizabeth Mott Queen of the Fill Tinted Gel: an ultra-light mousse with a barely-there feel and a brush that controls every arch. Reviewers love that it fills patchiness with a natural finish-think real brow vibes instead of "drawn-on drama." Bonus: the formula is smudge-proof and cruelty-free, so you can sweat or stroll in the rain with total confidence.
Meet DAILY DOSE Leave-In Conditioner, the spray that tames frizz, detangles, and adds serious shine in literal seconds. The lightweight mist sinks in fast, leaving hair soft but never greasy, and the sweet, subtle scent gets you compliments at brunch. Thousands of reviewers mention how well it revives dry ends and makes their waves or curls bounce again-think less 'hat day' and more 'good hair energy.'
Read at Bustle
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